How to Get Term Paper Online

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Marketing Supply Chain Management and Zara - 2184 Words

ee Designing a Customer-Driven Strateg y and Mix VIDEoCase Progressive Progressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims services, installment payment of premiums, and 24/7 customer service. But some of Progressive s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute their products to consumers via intermediary agents or direct-to-consumer methods, Progressive was one of the first companies to recognize the value in doing both. In the late 19805, it augmented its agency distribution with a direct toll-free-number channel. In 1995, Progressive moved into the future by†¦show more content†¦11 5 also prolific. In a typical year, Zara launches about 11,000 new items. Compare that to the 2,000 to 4,000 items introduced by bot h HM and Gap. In the fashion world, this difference is huge. Zara stores receive new merchandise two to three times each week, whereas most dothing retailers get large shipments on a seasonal basis, four to six times per year. As part of its strategy to introduce more new items with greater frequency, Zara also produces items in smaller batches. Thus, it assumes less risk if an item doesn t sell well. But smaller batches also means exclusivity, a unique benefit from a massmarket retailer that draws young fashionistas through Zara s doors like a magnet. When items sell out, they are not restocked with another shipment. Instead, the next Zara shipment contains something new, something different. Popular items can appear and disappear within a week. Consumers know that if they like something, they have to buy it or miss out. Customers are enticed to check out store stock more often, leading to very high levels of repeat patronage. But it also means that Zara doesn t have to follow the industry pattern of marking products down as the season progresses. Thus, Zara reaps the benefit of prices that average much closer to the list price. THE VERTICAL SECRET TO ZARA S SUCCESS Just how does Zara achieve such mind-blowing responsiveness? The answer lies in its distribution system. InShow MoreRelatedZara As A Flagship Brand Under The Inditex Company1372 Words   |  6 Pagesovercome challenges to keep up with the changing times. Zara, a flagship brand under the Inditex Company (Industrias de Deseno Texti S.A) founded in 1975, achieving huge success within the retail industry in most focuses of operation. ZARA spend minimal money on their marketing campaign which would make you question, how is ZARA so successful? The answer is their effective, fast supply chain. According to McMillan and Mullen (Operations Management Vol-2, 2002), â€Å"the purpose of SCM is to integrate allRead MoreZaras Case Study1373 Words   |  6 Pages1. What is Zara’s value Proposition? How does it differ from its Competitors? â€Å"Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)† (Grant, 2010, p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard BusinessRead MoreZara- Rapid-Fire Fulfillment1006 Words   |  5 PagesZara-Rapid Fire Fulfillment BUS3022/Fundamentals of Supply Chain Management August 19, 2013 Oliver Schwabe Zara-Rapid Fire Fulfillment It is becoming apparent that the ever changing environment in the global marketplace requires a swifter response time from businesses and their supply chains. The era when production was moved overseas, so businesses can take advantage of low-cost labor is coming to an end, because businesses are not only competing on price but also on time. TheRead MoreZara: It for Fast Fashion1266 Words   |  6 Pagesand the fast fashion trend. By assessing the pros and cons of the new IT infrastructure with Zara’s brand image, they determined that implementing the new POS networking system is beneficial for Zara because 1) it creates a more robust and scalable system that is more responsive to Inditex’s supply chain network, 2) it removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade, and 3) it helps to maintain and improve efficiency of decentralization becauseRead MoreZar Business Model And Marketing Tactics1308 Word s   |  6 PagesOL3 Zara Zara is an international retailer that is continuously growing in popularity due to the store’s trend-sensitive and affordable styles. Inditex, Zara’s distribution group, is one of Spain’s greatest successes in that they have dominated the global market. Their unique business model and marketing tactics have a lot to do with this company’s worldwide success. This retailer exhibits a creative and eco-friendly business plan that integrates design, just-in-time production, marketing and salesRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesfast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). Their marketing approach has helped them become extremely successful in terms of provi ding the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understandingRead MoreZara s Supply Chain Of Zara1300 Words   |  6 PagesZara’s Supply Chain Zara is characterized by its unique and rapid-fire supply chain that is governed by the vertically integrated system that links their shops, designers, and distribution system. The key players in this system are the wholesalers and retailers, so controlling the activities of those mark the success of the business. Zara’s system is so integrated that makes it hard for other competitors to nail the starting point of a similar product. In the Design Phase, 300 professional designersRead MoreZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreZara E-Business672 Words   |  3 PagesBackground Zara, part of Spanish giant Inditex Group, provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara, Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social media, viral marketing, emailRead MoreZara Case620 Words   |  3 Pages  Ã‚  Ã‚  Zara’s Value Chain (Zara Case) Zara’s value chain differs from the other traditional models a lot. The design and creation rely extensively on copying fashion trends observed at the fashion shoes and at competitors’ points of sale, which based on buyers and designers alike. Value Chain Zara’s value chain is supported by each primary and secondary activity in which it has a substantial value –creating activity. The primary activities are based on Zara’s purchase supplies and inbound, operations

Culture Is A Society s Unique Pattern Of Behavior And...

Definitive Culture. There is no escape. Culture is something we are born into; animal or human. â€Å"Culture is a society’s unique pattern of behavior and beliefs† (Rohall, Milkie, Lucas, 25). Culture and human interactions in family mold us into who we are, how we behave, and how we think, whether we want it to or not. There is no escape. From a social psychological perspective, if I had an identical twin separated at birth that grew up in a completely different culture then I, he would almost certainly be completely different then I am. I believe that each human, and every living being, think and behave the way they do based on their own personal life experiences, and based on their own unique interactions and values within their own culture. Once born into a culture, besides unusual circumstances that include moving or deliberately changing cultures by the ones who raise us, humans are a product of that culture and will reflect that culture. It is very hard to deny a cultures effect on you when you never realize how much it is molding you to begin with. I live in a culture of almost absolute freedom within certain laws. From a social psychological economic institution perspective, the young culture is evolving to promote instant success and fame rather than promoting education and hard work. Getting rich quick is very possible if you are or do something unique enough to get society to notice it, good or bad. This way of thinking effects the young society members into goingShow MoreRelated Definition of Culture Essay589 Words   |  3 Pagespot of different cultures, each one unique in its own respect. Culture, distinguishing one societal group from another, includes beliefs, behaviors, language, traditions, art, fashio n styles, food, religion, politics, and economic systems. Through lifelong and ever changing processes of learning, creativity, and sharing, culture shapes our patterns of behavior and thinking. A culture?s significance is so profound that it touches almost every aspect of who and what we are. ?Culture becomes the lensRead MoreCultural Identity. Humans Have Thrived In Their Outlined930 Words   |  4 PagesHumans have thrived in their outlined structure of society and communicate with different cultures in a variety levels, ways, and ideas. Communication between cultures is shaped its values, beliefs, and behaviors. These components characterize an array of individuals, with determinate factors that affect how they communicate. The United States cultural components of values, beliefs, and behavior, affect how I communicate with unfamiliar cultures in a variety of ways. The United States of AmericaRead MoreBefore Writing About CanadaS Culture, We Should Define946 Words   |  4 Pagesabout Canada s culture, we should define culture. What is the meaning of Culture? When I searched for the definition of the culture, I found many definitions, some of them: 1- Based on the definition of Ricky W. Griffin, Michael W. Pustay in their book international business a managerial perspective in chapter four they defined culture in saying, culture is the collection of attitudes, beliefs, values, customs, and behaviors that distinguish one society from another. A society’s culture decides theRead MoreCultural Competence And Its Diversity1380 Words   |  6 Pagesclients of diverse backgrounds and beliefs to overcome barriers and access resources promoting health and wellness (Pearson, p.1640,2015) Characteristics of Cultural Competence are Valuing Diversity Cultural Self-Assessment Cultural Awareness Cultural Knowledge Cultural Adaptability Valuing Diversity Diversity refers to an array of differences among individuals, groups, and communities (Pearson, p.1629, 2015). Differences among individuals are: sex, age, culture, ethnicity, race, socioeconomic statusRead MoreIntercultural Mediation in a Postmodern World1717 Words   |  7 Pagessubtle and complex and shape people’s personalities and life histories in unique ways. Kalantzis Cope (2012) call for a more inclusive approach to diversity in order to include dimensions of differences such as material (differences of social class, geographical locale and family), corporeal (differences of age, race, sex and sexuality, and physical and mental capacities) and symbolic (socially constructed realities of culture or ethnicity, language, gender, affinity and persona). In other words,Read MoreCulture Is The Most Visible Face Of A Society937 Words   |  4 Pages Culture is a concept that has broad connotations with many different interpretations, it relates to all aspects of physical life and spiritual life of the human. According to anthropologists, culture is the major way in which humans ada pt to their environments and give meaning to their lives. Or in other words, culture is the most visible face of a society. If we take a look into culture, we can see most of aspects of a whole society. For example, in everyday life, culture is generally understoodRead MoreAnthropology, Ethnography, And Ethnology1568 Words   |  7 PagesAn Anthropologist follows two unique approaches when studying culture, ethnography, and ethnology. Ethnography and Ethnology may share a zeal for culture, they possess distinctive methodology and unique goals. Life on the field does not lack its myriad of challenges which the anthropologist must work through daily. Through the studies of ethnography and ethnology, we are able to educate ourselves on the lives and rich variegated cultures with whom we share our world. We see the fruitful work of ethnologyRead MoreOrganizational Culture Within A Hospital Setting1693 Words   |  7 Pages There is a tremendous amount of literature regarding Organizational Culture as it relates to corporate business. Peters and Waterman (1982) book, In Search of Excellence: Lessons from America’s Best Run Companies, became the blueprint for organizational success. With the paradigm shift of hospitals becoming more â€Å"business- like† through mergers, acquisition, and pay for performance, organizational culture in a hospital setting will need to be furthered analyzed and defined as a predicator of successRead MoreObject Relations Theory : A Theory Of Relationships1310 Words   |  6 PagesObject Relations Two Major Assumptions: Object relations theory is a theory of relationships between people particularly within a family believing that humans have a need to connect with others. More so, expressing a belief that we are driven to form relationships with others and that failure to do so successfully leads to later problems. This theory has deepened our understanding of humans and their relationships, as well as transformed social policies for example children are placed in foster homesRead MoreEssay on Multicultural Matrix and Analysis Worksheet1483 Words   |  6 Pagesthis group’s people, lifestyle, or society? | 1. White Americans | Whites here in the United States are classified as individuals that have origins with the Middle East, Europeans, and North Africa (U.S. Census Bureau, 2001). | A large part of the United States population of 230 million (approximately 78.1%) is occupied by White Americans. | White Americans tend to sometimes be outspoken. They also value their independence and have strong religious beliefs. White Americans are very cordial with

Philosophy Lifes Greatest Questions Essay Example For Students

Philosophy Lifes Greatest Questions Essay Philosophy is a general overview of how our society functions, by how we think and the many ways in which we act. It can also be described as the love of wisdom. As individuals we are introduced to ideas that test our knowledge of the different concepts of life, with questions such as who are we and why were we brought here? Philosophical questions have made an impact on us with thoughts that dont usually have an answer to the question which was brought forward, and to which neither side knows the answer to. For thousands of years mankind has questioned the origins of human life and the nature of the cosmos. Over the years, great philosophers such as Plato and Aristotle philosophized such questions as: What is the meaning of life on Earth? What were the circumstances that caused us to wonder about why we are here? And which method for searching for the meaning of life do we prefer? Such questions have also boggled my mind. The philosophy of ones life, can only be answered by that person whom it consumes. Philosophy and our daily lives are closely linked to each other. At work and or school we are sometimes bombarded with questions that may occasionally affect our way of thinking, and in some cases our moral beliefs. In the community, we are subjected to things that become integrated into our lives, and we are left with the agony of trying to figure out the right or wrong answer, which was posed. We as individuals sub-consciously ask ourselves questions that at the moment do not occur to us that we are being philosophical by how we think. Philosophy is life, without it we would not be able to ask the questions, which are associated with the whole concept of philosophy; such as, is there a God? Morally, we are brought up to believe that God truly exists through religion, but how can we be so sure? It has been said that philosophy does not have a right or wrong answer, but could it be that we as a society did not search hard enough for the answer? Can we use logic as a tool for answering philosophic questions? Each person comes into this world with a reason, a purpose for living. Each person with their reason, their purpose for living in some way inevitably impacts the world in which he or she lives in. Like an oxygen molecule colliding with the millions of other different molecules, which make up our atmosphere, so too did the humblest, fragile Mother Theresa who changed the lives of hundreds of poor, third world citizens across this globe. Behind our nurtured souls, it is our biological human nature to question and ponder our existence and surroundings. However, only when a catastrophe of some sort occurs, do we realize how precious life is. Or when your plan to become valedictorian somehow does not avail, do we turn to God and ask why? Rarely ever do we contemplate our achievements and give thanks to what we already possess. Living in a multicultural world, with many different people, religions, and philosophies, methods for achieving the ultimate answer to life is bound to have a variety of solutions. Is it God that predetermines your life and mine? Is everyday life, life itself? Or do laws too complex and uncontrollable to man govern the universe? Life is short. And in order to achieve maximum meaning you have to take one day at a time. Do onto others, as you would want others to do onto you. .u9d02f512796f11adb4721fb1270ec93e , .u9d02f512796f11adb4721fb1270ec93e .postImageUrl , .u9d02f512796f11adb4721fb1270ec93e .centered-text-area { min-height: 80px; position: relative; } .u9d02f512796f11adb4721fb1270ec93e , .u9d02f512796f11adb4721fb1270ec93e:hover , .u9d02f512796f11adb4721fb1270ec93e:visited , .u9d02f512796f11adb4721fb1270ec93e:active { border:0!important; } .u9d02f512796f11adb4721fb1270ec93e .clearfix:after { content: ""; display: table; clear: both; } .u9d02f512796f11adb4721fb1270ec93e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9d02f512796f11adb4721fb1270ec93e:active , .u9d02f512796f11adb4721fb1270ec93e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9d02f512796f11adb4721fb1270ec93e .centered-text-area { width: 100%; position: relative ; } .u9d02f512796f11adb4721fb1270ec93e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9d02f512796f11adb4721fb1270ec93e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9d02f512796f11adb4721fb1270ec93e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9d02f512796f11adb4721fb1270ec93e:hover .ctaButton { background-color: #34495E!important; } .u9d02f512796f11adb4721fb1270ec93e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9d02f512796f11adb4721fb1270ec93e .u9d02f512796f11adb4721fb1270ec93e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9d02f512796f11adb4721fb1270ec93e:after { content: ""; display: block; clear: both; } READ: Coke Vs. Pepsi: Fighting For Foreign Markets November 27, 1995 Introdu EssayPhilosophy has existed since the beginning of time and it has since then begun to open our minds to new and different perspectives. Whether you find the answer to the meaning of life, and you have truly, thoughtfully, and adequately answered it, what is the achievement exactly? Will life be fuller now that you have satisfied your quest for existence? What if more complex questions arise that you cannot answer? If that holds true, to continue this process of intellectual thinking, we must first be open-minded and willing to accept the changes that philosophical thinking can bring. What is what?

Balance sheet Essays

Balance sheet Essays Balance sheet Essay Balance sheet Essay Despite a challenging year, we managed to attain 8% growth in operating EBITDA and 1 % earnings growth. We are not resting, we are continuing to invest for future growth supported by a strong balance sheet. We are pleased to achieve record sales Of $691 million and record profit before tax of $132 million for the year. We have 561 ISM outlets. China continues to be our No. 1 market where we are in 45 cities with 254 outlets. New products like Leninist Luke, diva, phi, queues Air and shape Music will help us to sustain our dominant position in the market and we will be introducing more innovative products this year. Our NC outlets are doing well. We have a total of 238 NC/Richer outlets in NON Global and we are growing our sales through new products. TAG Tea has 43 outlets. In SQ, we opened 6 new outlets. We are targeting to pen 15 to 20 new outlets this year and are creating new lines of luxury tea. Profit before taxation Taxation Profit for the period D Other comprehensive income: Items that may be reclassified subsequently to profit or loss Gain on fair value changes of available-for-sale financial asset Rearrangement of defined benefit obligation Foreign currency translation.

Joseph J. Ellis. After the revolution †History Essay (200 Level Course)

Joseph J. Ellis. After the revolution – History Essay (200 Level Course) Free Online Research Papers Joseph J. Ellis. After the revolution History Essay (200 Level Course) Joseph J. Ellis. After the revolution: profiles of early American culture. (1979; reprint, New York: W.W. Norton Co., 2002) Joseph E Ellis, an acclaimed historian biographer and a professor, is acknowledged as the best selling author for the books on the founding fathers of United States of America. His famous book Founding brothers: The revolutionary generation won the Pulitzer Prize for history in 2001. His other famous works include Founding brothers of the United States, American Sphinx: The character of Thomas Jefferson and His Excellency: George Washington. Joseph E Ellis’s, After the Revolution, is one more masterpiece on the revolutionary era. There was an outbound optimism prevalent in the minds of America scholars as well as civil citizens that the new world had the ideal environment for the flowering of arts and sciences; and the cultural traditions established by the Athenians were moving westward. Ellis in his creation tries to argues, why in spite of such rampant optimism the cultural explosion, as we all know of never happened? In the opening chapters he sufficiently explains, that how could such buoyant and unprecedented expectations of cultural explosion develop in Provincial America? And how the endorsements of freedom which the dominant ideology of liberal capitalistic society led to the degeneration of arts and culture? To explain the rapidly changing social condition of pre-Revolutionary America, Ellis gives the life stories of four men whose lives were centered on that social change, Charles Willson Peale, an art ist; Hugh Henry Brackenridge, a novelist; William Dunlap, a dramatist and theater manager; and Noah Webster, an educator, linguist, and all purpose polemicist. In my opinion, even though America has succeeded economically, and in subsequent years after the revolution championed the policy of manifest destiny, it has drastically failed as far as compared to the Arts and culture of contemporary Western Europe. There is no artist in the American history, who ever had the caliber of Shakespeare or Leonardo Da Vinci. During the mid eighteenth century the colonists experienced tremendous demographic as well as economic growth. Ezra Stiles explaining the reason for such rapid growth proclaimed, â€Å"Free polity, free religion and free property, and matrimony, will soon populate a fertile country.† Faith in power and prefer ability of freedom had championed the minds of the revolutionary people, and they presumed that the artistic, political, and economic life of any society was a single thing. It was widely believed that arts and sciences couldn’t flourish without free government. Eventually, the idea of freedom gave birth to the liberal capitalistic society. Artistic creativity and economic productivity were expected to grow with liberating process, and commercial and cultural ascendancy were expected to go hand in hand. No sooner after the revolution American’s premonitions of Athens, provide utterly apocalyptic, as arts proved to be poison for the new republican life. The hostility of high culture was the product of the capitalistic society. As observed by Charles Wilson Peale, there was no group of artists which remain distinguished from the political and ideological issues. There were three main reasons mainly associated with the degeneration of arts. First according to Plato, artists and poets undermined the morality of the community because they tended to incite passions into reason. It is very surprising that Rome and other renaissance city states also began to degenerate just when the arts began to flourish. Secondly, â€Å"luxury and corruption†¦seem the inseparable companions of Commerce and the Arts;† claimed the Puritans who believed that a Christian must earn the fruits of his own industry. Puritans believed that prosperity was the path to the decadence and the social collapse. Thirdly, the republican ideology which had shaped American ideology led to the suspicious attitude towards individual freedom and the fine arts. The reason was the criticism of English society and the government as corrupt was in effect criticism of the values produced by the burgeoning capitalist economy. Another important reason was the more emphasis that was placed on order and disciplined freedom, which were circumscribed by the civic obligation imposed by public virtue and more emphasis was placed on ordered, disciplined freedom. In spite of artistic independence, Ellis’s men were torn by dual allegiances. Their lives coincided with the emergence of modern social conditions-democratic politics and a capitalistic economy on the verge of industrialization. But as we all know theses men were masters of their own time. Peale’s contribution to art, and Noah Webster’s understanding of the word culture is enough to justify Ellis’s claim. Ellis’s central concern in writing the book has been historical rather than aesthetic. Elli efficiently clings to his argument and there are very few areas where he tends to digress from the main concern. His persuasive argument justifies his claims, explaining, why the American society didn’t flourish. At times, in his examples, Ellis tends to exaggerate the problems faced by the personalities to adjust to the modern institutions. Being from a socialist country, Ellis’s After the revolution helps me to understand the drawbacks of the capitalistic society and why arts and high culture never flourished. Research Papers on Joseph J. Ellis. After the revolution - History Essay (200 Level Course)Assess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaPETSTEL analysis of IndiaBook Review on The Autobiography of Malcolm X19 Century Society: A Deeply Divided EraHip-Hop is ArtInfluences of Socio-Economic Status of Married MalesCanaanite Influence on the Early Israelite ReligionAnalysis Of A Cosmetics AdvertisementWhere Wild and West Meet

Ethics of Singapore Airlines Research Paper Example | Topics and Well Written Essays - 1750 words

Ethics of Singapore Airlines - Research Paper Example The present research has identified that Singapore Airlines has been accused of some unethical practices. In 2010, the company pleaded guilty for a price-fixing charge in front of the US Department of Justice and received a fine of 48 million US dollars. Airline’s portrayal of â€Å"Singaporean Girl† and recruitment practices are sexist and discriminatory. Furthermore, their promotion campaign asking customers to â€Å"fly with Singaporean Girl† contributes towards objectifying women and portrays the traditional stereotype of Asian women as submissive to males. The absence of whistleblowing practices and training also caused the company to suffer a scandal that involved an employee depriving the company of 35 million Singaporean dollars over a period of 13 years. Introduction It was on May 1, 1947, that Malayan Airways Limited (MAL) was incorporated, which would later undergo division into two separate entities of Singapore Airlines and Malaysian Airlines System. In the process, the paper would present various examples and cases that would assist in making meaningful conclusions. Discussion Social Responsibility In order to save Harapan Rainforest, Indonesia, Singapore Airlines, in the fall of 2010, donated 3 million US dollars to the Harapan Rainforest initiative, which is looking after the restoration and conservation of the rainforest. These funds would be utilized towards creating a workforce which could prevent illegal logging of this low land rain forest, prevent damage from any fires and contribute to the animal species conservation programs. According to Singapore Airlines, these funds are just another manifestation of the fact that the company strongly believes in the restoration of forests since forests are the world’s chief carbon stores, in the absence of which climate change and global warming would become a graver issue than ever. In an attempt to become a more ethical corporate citizen, Singapore Airlines has supported the arts community especially in Singapore and other parts of the world, through various generous donations. Some of these donations have gone to reputable arts societies of Singapore such as the Singapore Symphony Orchestra, Singapore Dance Theatre, Singapore Lyric Opera, and Singapore Chinese Orchestra. Furthermore, Singapore Airlines also takes great pride in the fact that it has served as the leading sponsor of various high profile exhibitions at the National Museum of Singapore.