Saturday, December 28, 2019

Social Media Plataforms - 1388 Words

Face book, MySpace and Twitter are social media platforms that anyone can join. They’re wide world websites that allow people from all over the world to interact with each other, such as family and friends. Each of these social media sites allow you to post pictures, message others and chat. It is very easy access for interaction and communication. Therefore, many people find these social networks useful. Social Networking sites may not provide privacy and expose users to the government. 13 million users said they had not set or did not know about Face book’s privacy settings and 28% shared all or nearly all of their posts publicity. The US Justice Department intercepted 1,661 pieces of information from social networking sites and emails in 2011. The 2009 IRS training manual teaches agents to scan Face book pages for information that might â€Å"assist in a resolving a taxpayer case.† 47 million Face book users have â€Å"liked† a health treatment or medic al treatment page, information that is sometimes used by insurance companies to raise rates. (2008, March 18) Students who use social media very often tend to have lower grades. Students who use social media had an average GPA of 3.06 while nonusers had an average GPA of 3.82. Students who used social networking sites while studying scored 20% lower on tests. College students’ grades dropped 0.12 points for every 93 minutes above the average 106 minutes spent on Face book per day. Two-thirds of teachers believe that social

Friday, December 20, 2019

The Effects to Unrestricted Ambition in Macbeth by William...

Of the many plays written by William Shakespeare, Macbeth is considered by many to be his darkest work. This play displays the significant amount of events that Macbeth experiences throughout to obtain the crown by rushing his fate. He acts out of unrestricted ambition with no moral limitation. Macbeth struggles between the dominance of good and evil. His unrestricted actions lead to the transformation and downfall of once the brave solider we first meet to the ruthless murderer he becomes. Macbeth is displayed, as the villain throughout most of the play due to his evil will. The murders, lies and problems for the kingdom are just some of the events. However, before all this there was a good side to Macbeth. The good traits such as bravery, honour, ambitious and loving were just a few of these traits. Macbeth is a brave solider for his king in times of need especially in the beginning of the play. â€Å"For brave Macbeth-well he deserves that name† (1.2.16). The Captain stating this shows that his fellow soldiers see him as a brave and loyal solider to the kingdom because of his great efforts on the battlefield. His ambition is one of the great factors that starts off with good intent and doesn’t have enough to do anything with a will of evil. Lady Macbeth questions the will in him to obtain the crown. She says, â€Å"it is too full o’th’milk of human kindness to catch the nearest way† (1.5.16-17). She tells him that she doesn’t think he has what it to obtain the crown because heShow MoreRelatedMoral Destruction by Unchecked Ambition1253 Words   |  5 PagesWilliam Shakespeare born on April 23, 1564 contributed deeply to the innovated speech on the subject of playwriting, poetry, and acting. Shakespeare was born in Stratford-upon-Avon, northwest of London. When Shakespeare was eighteen he married Anne Hathaway and had three children. The majority of Shakespeares life was not just spent in school but in the theatre world in London were he had found and started venturing into the writing profession by the early 1590s. Shakespeare was ambitious when it

Thursday, December 12, 2019

Project Risk Management Mitigating Project Risks

Question: Describe about the Project Risk Management for Mitigating Project Risk? Answer: Risk response and contingency plan when vendor is not performing The particular risk response to be undertaken when vendor is not performing must be Risk Mitigation. For the present project i.e. Building a House, the project manager should take stronger measures and reviews to ensure adequate control based on the policies and procedures for mitigating this risk (Pritchard PMP, 2014). To be more precise, the key areas that the risk response strategy for mitigation should focus are as follows: Vendor selection: The risk response plan should carefully review and possibly reconsider revising the due diligence steps in vendor selection process. The steps may include asking the vendor to provide appropriate references for their performance, introduce data backup systems, obtain audited financial statements, researching their backgrounds, reputation, lawsuits to be able to determine the level of satisfaction. Vendor contract: The project manager should ensure that the following issues are addressed adequately in the vendor contract: Contingency and business recovery plans and strategies Issues regarding human resources Right to retail other third parties Terms of the agreement and accurate description of the scope of services Written procedures and payment schedules Warranties, disclaimers and liabilities Accurate description of factors constituting termination, remedies, cure and default Customer complaints and identify the person that has the responsibility to respond to the complaints Vendor management and monitoring: The vendor management and monitoring process is very important after the vendor selection process is sealed with signed contract. The project manager should involve the senior management in the process of policy and procedure approval as well as monitoring the performance and activities of the vendor. The different activities that should be performed by the senior management are as follows: To ensure vendor compliance with customer protection regulations and laws To research and assess the financial condition of the vendor, conduct periodical quality assurance audits To review and compare the actual performance metrics with the service level agreements, test the contingency plans, call meetings to review contract performance Contingency planning: Contingency plan intended to mitigate poor and unsatisfactory vendor performance should primarily focus on significant and reasonable efforts for resolving the performance degradation issues. If these measures do not work, ultimate measures can include changing the service providers or returning the task to the organization or even exiting the business (Zhang Fan, 2014). Apart from that, another measure can be taken to establish a test period to check whether the vendor performs satisfactorily and only after positive results are received, the contract can be expanded. Risk response and contingency plan when equipment arrival is late In this particular scenario, the risk response planning for the House-Building Project should be Risk Acceptance (Hwang, Zhao Toh, 2014). In this case, the senior management should be notified in an immediate basis about the major increase of threat because of the one-month delay that already occurred in the delivery of the ordered equipment. The Contingency Plan includes developing appropriate action plans to identify the accurate loss caused by the delay in delivery to be able to quantify the loss in a real time basis (Teller, Kock Gemunden, 2014). Furthermore, instant notice should be provided on the impact as well as support the costs to the extent of the measured impact. The contract scope and potential losses are reviewed with contemporaneous documents (invoices, timesheets and daily reports). Risk response and contingency plan for hurricanes in the project location The House building Project should consider Risk Avoidance and Risk Mitigation for responding to the risk involving possibilities of hurricane occurrence (Kendrick, 2015). For Avoidance, adequate and appropriate measures to take prior protection for preparedness should include the following: Confirm insurance including windstorm coverage, flood insurance, loss of use coverage Form a hurricane planning team that should be responsible for taking necessary protective measures against possible hurricanes if might occur Recovery Team formation should be formed by project administrators Several hurricane awareness levels and readiness actions should be sincerely considered by the managers For risk avoidance Hurricane Awareness Levels and Readiness Actions are undertaken For risk mitigation Hurricane Recovery Levels and Corrective Actions are taken The response plan should concentrate on establishing strong, efficient and effective warning mechanism Risk response and contingency plan for unexpected increase in task effort In this case, the project manager should consider responding to risk by adopting a Risk Mitigation strategy. The contingency plan should focus on integrating risks with the effort estimation process (Hopkin, 2014). To be more specific, mitigation and contingency plan should involve detail review of the duration, costs and resource allocation. PERT chart can be used for expected, optimistic and pessimistic duration for each task subjected to be analyzed. References Hopkin, P. (2014).Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Hwang, B. G., Zhao, X., Toh, L. P. (2014). Risk management in small construction projects in Singapore: status, barriers and impact.International Journal of Project Management,32(1), 116-124. Kendrick, T. (2015).Identifying and managing project risk: essential tools for failure-proofing your project. AMACOM Div American Mgmt Assn. Pritchard, C. L., PMP, P. R. (2014).Risk management: concepts and guidance. CRC Press. Teller, J., Kock, A., Gemunden, H. G. (2014). Risk management in project portfolios is more than managing project risks: a contingency perspective on risk management.Project Management Journal,45(4), 67-80. Zhang, Y., Fan, Z. P. (2014). An optimization method for selecting project risk response strategies.International Journal of Project Management,32(3), 412-422.

Wednesday, December 4, 2019

Tango 2 free essay sample

Tango # 8211 ; In Spanish Essay, Research Paper # 8220 ; El tango tiene el poder de fundir a Department of State supernumerary? os en uno solo, expresando a trav? s del baile Sus deseos? los convierte en grandes amantes y H? roes, aunque sea por un breve momento. El tango Es EL susurro de la sensualidad que rush del ligero olfactory property de aroma. El tango Es la glamour de un sal? n de baile y tambi? n EL misterio de ese mundo que se encuentra debajo. Es la opulencia de Par? s Y La obscura cortina humeante de un caf? de Buenos Aires. Es el mundo de met? foras sutiles que captura La melancol? a del coraz? n # 8221 ; . ? INTRODUCCI? N? Un fen? meno de CostumbresEl tango Es un heroism cultural parity los latinoamericanos, radicado especialmente en la Argentina y Uruguay.El tango es un universo. Es m? sica, danza, canto, Poes? a. Es un extraordinario fen? meno de costumbres. Es una manera de entender y de vivir. Es La ansiedad por La hora que huye, el desfasaje con La realidad, la regresi? n. El tango Es, sobre todo, el guy del tango: disociado, fuera de lugar, fuera de tiempo. ? Importancia del TemaConocer el tango podr? a ayudar a adentrarse nut la forma de ser de una nan comunidad. Representa, en efecto, para generaciones de latinoamericanos, un heroism cultural radicado de la Patagonia Al Bravo, Y en peculiar en Argentina Y Uruguay, los dad? ses del tango. A los primeros acordes musicales, a La simple menci? n de un T? tulo, a La cita de un verso se despierta una pluralidad de im? cistrons que act? an con seducci? n de sirena. Todo ello, envuelto en la sutil sensaci? n de haber perdido algo irreparable, ofrece un tipo especial de fruici? n, que es casi sufrimiento. Un # 8220 ; tanguero # 8221 ; no concibe un tango vociferado Ni cantado en coro. El tango equivale a un momento de soliloquio. Es un complejo culto que, racionalmente, puede incluso no convencer m? s, pero que subterr? neamente contin? a ejerciendo una intensa sugesti? n.El tango nace en forma espont? nea, colectiva, como EL folklore: pero Se trata de # 8220 ; folklore urbano # 8221 ; . Con s? lo ochenta a? os de vida, est? envuelto en las nieblas de la leyenda. ? DEFINICI? N # 8221 ; El tango es un baile de sal? n que, como La milonga, se beginning? en Argentina, y consiste en una complicada serie de pasos Y posturas. Fue muy popular en Europa y Estados Unidos a principios del siglo XX Y todav? a sigue Si? ndolo nut La Argentina. # 8221 ; Es un fen? meno cultural completo- baile, m? sica, canci? n, Poes? a # 8211 ; que por una u otra raz? n atrae a tanta gente. Aunque sobre el tango Y Sus figuras boy muchas las cosas que Se discuten y ponen en duda, es generalmente aceptado que EL tango nace en Buenos Aires a codas del siglo XIX aunque algunos prefieren decir a modo conciliador, que naci? a las orillas del R? o de la Plata, con EL five de contentar a los uruguayos que reclaman una copaternidad del fen? meno. ? Origen de la Palabra TangoEntre los muchos misterios que encierra EL tango, el primero es el de su propia denominaci? n. La voz tango se encuentra en las culturas africana, hisp? nica Y colonial. Seg? n algunas teor? as, tango derivar? a de nip, que en una de las lenguas habladas en el continente negro significa palpar, tocar Y acercarse. Entre los bant? Es, adem? s, hay Department of State idiomas que Se denominan tanga Y tangui. Y entre Las lenguas sudanoguineanas Figura La tangal? . Curiosamente, el contenido hisp? nico de la palabra se acerca a La africana nip. Tango en castellano es considerada una voz derivada de tangir, que en espa? ol antiguo equivale a Ta? Er, y de tangere, o sea, tocar en lat? n.En La colonia, a su vez, tango epoch La denominaci? n que los negros daban a Sus parches de percusi? N. Ellos la pronunciaban como palabra aguda: nip? . Y nip? eran tambi? n los bailes que organizaban los africanos llegados a La fuerza Al R? o de la Plata. En esas reuniones se cre aban narratives diethylstilbestrols? rdenes que los montevideanos anti-racketeering law, y autoconsiderados respetables, llegaron a pedir Al virrey Francisco Javier El? O que prohibiese # 8220 ; los tangos de los negros # 8221 ; . La acepci? n hondure? a que brinda EL diccionario, referida a una especie de tambor que fabrican los ind? genas, parece acercarse Al sentido africano de la palabra. Es dif? cil sabre Si se trata de una casualidad o de una trasculturacion.Solo como curiosidad, porque en principio no tienen vinculaci? n con EL Origen del tango rioplatense, cabe mencionar que una regi? n de Jap? n se llama Tango, al igual que una fete infantil de ese dads? s, Y que antiguamente en Brasil tango epoch wickedness? nimo de samba. En Espa? a nut EL siglo XIX Se empleaba La palabra tango parity un palo flamenco, en la geograf? a africana hay algunos top? nimos con ese nombre, en documentos coloniales espa? oles se usa EL vocablo parity referirse Al lugar en que los esclavos negro s celebraban Sus reuniones festivas? algunos incluso dicen que EL Origen podr? a estar en la incapacidad de los africanos parity pronunciar bien la palabra # 8220 ; tambor # 8221 ; que quedar? a as? transformada en # 8220 ; tang? # 8221 ; . En five, es una buena pregunta pero La irremisible falta de documentaci? n escrita y el Origen? grafo del tango Y Sus primeros padres callar? La respuesta parity siempre. ? HISTORIA DEL TANGOEn un hecho de origen popular como EL tango Y, por tanto, de nacimiento evolutivo resulta imposible apuntar una fecha de nacimiento. Sin trade stoppage, lo cierto Es que la city manager? a de los estudiosos coinciden en dar por buena La vitamin D? cada de 1880 como el punto de partida de lo que entonces no epoch m? s que una determinada manera de bailar La m? sica. La sociedad donde nace EL tango escuchaba Y bailaba habaneras, polkas, mazurcas y alg? n vals, por lo que respecta a los blancos, mientras que los Blacks, un 25 % de la poblaci? n de Buenos Aires en el siglo XIX, Se mov? an Al ritmo del candombe, una forma de danza en la que la pareja no Se enlazaba y bailaba de una manera m? s marcada por La percusi? n que por La melod? a. Si es posible hablar con propiedad de un elemento importante: EL escenario de su nacimiento. Hay que decir que Buenos Aires era a codas del XIX una ciudad en expansi? n con un enorme crecimiento demogr? fico sustentado sobre todo en la emigraci? n que proced? a de multitud de pa? Ses. Hab? a por supuesto espa? oles e italianos pero no eran ajenos a esta corriente migratoria los alemanes, H? ngaros, eslavos, ? rabes, jud? os? Todos ellos compon? an una nan Masa obrera desarraigada, pobre, con escasas posibilidades de comunicaci? n debido a La barrera ling? ? stica Y mayoritariamente masculina, ya que eran fundamentalmente guies en busca de Fortuna, hasta EL punto de que la composici? n natural de la poblaci? n de Buenos Aires qued? totalmente descompensada, de modo que el 70 % de los habitantes eran hombres.Las cifras hablan: Argentina pas? de tener dos millones de habitantes en 1870, a cuatro millones veinticinco a? os m? s tarde. La mitad de esa poblaci? n Se concentraba en Buenos A ires donde el porcentaje de extranjeros lleg? a ser del 50 por ciento Y adonde acud? an tambi? n gauchos vitamin E indios procedentes del interior del dad? s.En este ambiente, se comienza a bailar nut tugurios y lupanares el nuevo ritmo que Se asocia as? desde su inicio Al ambiente prostibulario, ya que eran s? lo prostitutas y # 8220 ; camareras # 8221 ; las? nicas mujeres presentes en La academes o perigundines.Puesto que se trataba de f? mynas dedicadas en alma Y, sobre todo, en cuerpo a Sus accidentales acompa? antes, el tango Se comenz? a bailar de un modo muy # 8220 ; bodily # 8221 ; , provocador, cercano, expl? cito? de un modo socialmente poco aceptable como Se ver? a cuando, siendo ya un fen? meno emergente, el tango comenz? a salir del arrabal de su ciudad de origen y empez? a expandirse. En los primeros tiempos, cuando EL tango comienza a convertirse nut canci? n, las letras que acompa? an La m? sica boy obscenas y Sus T? tulos dejan lugar a pocas dudas: # 8220 ; Dos sin sacarla # 8221 ; , # 8220 ; Qu? polvo con tanto viento # 8221 ; , # 8220 ; Con qu? tropieza que no dentra # 8221 ; , # 8220 ; Siete pulgadas # 8221 ; # 8230 ; o incluso # 8220 ; El Choclo # 8221 ; que aunque literalmente significa mazorca de ma? omega, en sentido figurado Y vulgar, equivale Al castellano # 8220 ; chocho # 8221 ; o # 8220 ; co? O # 8221 ; .Y victimize figuras del candombe Se Ir? a gestando La manifestaci? n coreogr? fica del Tango, que a poco Se transformar? a nut una danza de pareja abrazada muy animal Y vistosa, pero que tra? a como Origen generador, el movimiento del negro ante la m? sica. Hubo entonces quien toc? esta nueva m? sica Y estuvo quien La bond? . Y quienes lo hicieron, wickedness advertir seguramente el acto trascendental que estaban realizando, fueron los hijos de aquellos inmigrantes que llegaban Al R? o de la Plata. El gran movimiento inmigratorio ten? a que dejar su testimonio en la cultura de su tiempo. Y fue en el Tango donde apareci? el testimonio de quienes ven? an parity sumarse Al desarrollo de las manifestaciones est? ticas de este rinc? n del mundo. Era La afirmaci? n de una nueva generaci? n de argentinos, que all? por 1880 salieron bailando un Tango. Un Tango muy distinto Al que barge Se conoce, pero Tango Al five, avanzando velozmente en La B? squeda de sus elementos definitivos. El Origen de uno de los movimientos art? sticos m? s bellos que existan.De su baja cuna a su encumbramiento como baile rey en los salones del mundo Hesperian, el tango recorri? un curioso camino de ida y vuelta entre el Nuevo y el Viejo Continente, con una parada decisiva Y brillante en Par? s. ? C? minute lleg? all? ? Tambi? n en este punto La respuestas boy dispares y algunas vario pintas. Determinados textos, mucho m? s ingenuos que eruditos, dan incluso nombres y apellidos de # 8220 ; la # 8221 ; persona responsable de este viaje. La realidad, en su extensi? n como en su Nacimiento, parece m? s compleja Y, sobre todo, plural.Los # 8220 ; ni? os bien # 8221 ; de Buenos Aires no 10? an reparos nut bajar a los arrabales para divertirse, bailar Y, de paso, levantarse alguna myna O alguna # 8220 ; milonguita # 8221 ; que engatusaba o Se dejaba engatusar. Y para acercarse a La mujer no conocida, nada mejor que EL tango. Por supuesto, el tango no epoch aceptable en Sus casas Ni ba ilable con Las se? oritas de su ambiente y por esa raz? n permaneci? Durante muchos a? os como algo fringy Y de clase baja.Sin trade stoppage, los viajes de estos patricios a Europa, especialmente a Par? s, fueron EL desencadenante. Par? s no s? lo epoch La capital del glamour Y de la moda, sino que adem? s epoch una ciudad que Daba cobijo a una sociedad plural, parte de la cual epoch alegre Y desprejuiciada. Los bailes galantes de la capital francesa ven? an Delaware atr? s, Louis Mercier, cronista de la vida parisina escrib? a en 1800: # 8220 ; Despu? s del boodle, barge en vitamin D? a EL baile Es lo que m? s? xito tiene entre los parisinos, sea cual sea su extracci? n societal: aman EL baile, lo veneran, lo idolatran? Es una obsesi? n a La que nadie escapa # 8221 ; . Si ello epoch as? a principios del XIX tambi? n lo epoch a principios del siglo XX Al que llegaron con una fortalecida fama locales p? blicos como EL Bal Bullier de Montparnasse o el Moulin de la Galette. Por a? a didura, el atrevimiento, a principios de siglo, no epoch ajeno a las costumbres parisinas, antes al contrario, alg? n baile anual, como EL Bal des Quat # 8217 ; z Arts de los estudiantes, # 8220 ; era c? lebre por lo ligero de las vestimentas y por EL jolgorio sexual que reinaba siempre en? cubic decimeter # 8221 ; .En este contexto societal no fue dif? cil que EL osado baile creado en la capital del Plata encontrara un terreno abonado parity florecer Y convertirse en curiosidad Al principio, en moda y fad despu? s. Y una vez en Par? s, el escaparate de Europa, la capital de la moda, la cuna del modishness, su extensi? n Al resto del continente primero, a todo el mundo despu? s, fue algo sencillo Y R? pido. Curiosamente, Es entonces, cuando Buenos Aires se mira en Par? s, cuando finalmente el tango entra en Sus salones m? s Lords avalado ahora por EL bautismo europeo, el mejor de los pedigr? es parity una burgues? a emergente que luchaba por hacer de su ciudad EL Par? s de Am? ri caLa gloria trajo tambi? n Y simult? neamente EL rechazo. La sempiterna blare? mica societal Se puso nuevamente en marcha, lo antiguo frente a lo nuevo, la censura frente a La apertura, la tradici? n frente a La renovaci? N. Los detractores del tango surgieron por doquier Y fueron incluso ilustres y famosos. El Papa P? O X lo proscribi? , el K? iser lo prohibi? a Sus oficiales y la revista espa? ola La Ilustraci? n Europea Y Americana hablaba del # 8220 ; ? indecoroso Y por todos conceptos reprobable # 8216 ; tango # 8217 ; , grotesco conjunto de rid? culas contorsiones y repugnantes actitudes, que mentira parece que puedan ser ejecutadas, ? siquiera presenciadas, por quien estime en algo su personal decencia. # 8221 ; . La cita pertenece a esa revista espa? ola, pero resulta degree Fahrenheit? cil encontrar otras paralelas en publicaciones inglesas, alemanas o, incluso, francesas. No obstante, para cuando lleg? La reacci? n La suerte estaba ya echada: EL tango hab? a triunfado. Hubo vestidos de tango, colour tango, tango-th? s? el tango fue el baile rey de ese mundo de preguerra que habr? a de terminar muy pronto con EL primer enfrentamiento armado mundial, la ascensi? n de Estados Unidos como potencia, el cambio de costumbres. Despu? s, el tango sigui? viviendo, naci? con fuerza EL tango canci? n que lupus erythematosus Tom? el relevo Al tango baile, pero con United Nations? xito geogr? ficamente m? s restringido, el mundo, en una nueva preguerra descubri? y admir? a Sanchez Gardel y al concluding del conflicto La supremac? a de Estados Unidos desembarc? nut Europa tambi? n con EL swing que muri? s? lo parity darle paso Al rock. ? Renacimiento del Tango en los 40El comienzo de la d? cada de 1940 ocurri? , seg? n como Se quag, el 1? de enero de aquel a? o O EL correlativo vitamin D? a Delaware 1941. Pero el renacimiento tangu? stico de 1940, ? copper? ndo comenz? ? ? En 1940, cuando Miguel Calo organiz? La que ser? a llamada # 8220 ; Orquesta de las Estrellas # 8221 ; ? ? Y, por qu? no, en 1937, cuando Ra? cubic decimeter Kapl? N ejecut? , en la misma orquesta, el primer arpegio lucubrado por Argentino Galv? N? ? O en 1938, cuando Carlos Di Sarli nowadays? su nuevo conjunto en EL nightclub Moulin Rouge? ? O el 11 de diciembre de 1939 cuando EL nan bahiense grab? parity V? ctor su primer disco, # 8220 ; El Retirao # 8221 ; , de Carlos Posadas? ? O el 1 # 8243 ; de julio de 1937, cuando Troilo inaugur? su orquesta, en el Marab? ? ? O el 7 de marzo de 1938, cuando Pugliese, con tres bandoneones, los tres violines y el bajo de su octeto? Cada uno puede elegir EL comienzo que prefiera ; pero seguramente habr? que elegir alguno de? stos.Las grandes orquestas de la d? cada anterior, Las que se cotizaban alto -Canaro, Fresedo, Lomuto, De Caro, Firpo- , desarrollaban un tango lento hamacado ( salvo Donato, que Se puso a correr a La velocidad de D # 8217 ; Arienzo ) . Los nuevos, en cambio, apuraron EL comp? s ; y los nuevos eran fundamentalmente Troilo, que organiz? su orquesta cuando s? lo 10? a 23 a? os, y Di Sarli, que signifier? La primera a los 25, y a los 38 La segunda, que Es La que importa ( aunque empez? a importar realmente hacia mulcts de 1941, cuando consigui? definirse ) . Luego, muy pronto, llegar? an orquestas sunburn Sonoras y bien timbradas como la de Alfredo Gobbi y la de Francini-Pontier ; la de Tanturi ( # 8221 ; Los Indios # 8221 ; ) , en su etapa rutilante ( y demag? gica ) de Alberto Castillo ; la de D’Agostino, con Vargas ; la de Lucio Demare, inferior al piano de su manager ; la de Maderna, que no invent? nan cosa, porque Maderna hab? a exprimido su inventiva Al servicio de Cal? .Pero EL cuarenta se define en tres nombres capitales: Pugliese, Di Sarli, Troilo. Para el ‘40 hac? a ya trece a? os que Di Sarli hab? a debutado. En 1927 Se inauguraba el cine Renacimiento con EL estreno de â€Å"Una nueva y gloriosa naci? n† aquella concesi? n que hizo Hollywood a nuestro orgullo nacionalista Y que el cine argentino tardar? a bastante en emular. La orquesta que ilustr? la velada estaba dirigida por un joven pianista cuyo nombre, Carlos Di Sarli, poco O nothing December? a. Pero en 1927 Se comentaba el triunfo de Canaro en Par? s Y en Nueva York, Pancho Lomuto paladeaba EL? xito de su â€Å"Cachadora† y Julio De Caro dictaba c? tedra canyengue parity La? lite de Copacabana. En La constelaci? n del tango, Di Sarli epoch todav? a una estrella de? nfima magnitud. Aquella noche, empero, comenz? a brillar. La caracter? stica esencial del renacimiento del cuarenta fue que La gente retorn? en masa al tango ; al de los clubes Y salones donde se bailaba, y al tango de los caf? s donde s? lo Se escuchaba ; a los discos de tango que proliferaban como en los buenos tiempos, cuando Rosita Quiroga monopolizaba las prensas de V? ctor. Todo aquello fue un poco milagroso Y, por cierto, ef? mero. El milagro debi? haberlo hecho, no m? s, D # 8217 ; Arienzo, # 8220 ; San D # 8217 ; Arienzo # 8221 ; , como dijo alguna vez Joaqu? n Mora, reconociendo Al denigrable -oh, y tantas veces denigrable! master un m? rito que, si fue EL? nico, raz? n de m? s parity reconoc? rselo. Pero los tres hechos fundamentales -es decir, que constituyen EL fundamento de algo que hour angle de construirse- del renacimiento de 1940 llevan nombres propios: # 8220 ; Malena # 8221 ; , # 8220 ; La yumba # 8221 ; , # 8220 ; Recuerdo de bohemia # 8221 ; . En todos estos a? os EL tango tiene una brillante historia de auges limitados y declives relativos y una continuada vida a lo largo de la cual Se hour angle desarrollado tanto EL baile como La m? sica hasta llegar a un nivel de sofisticaci? n Y depuraci? n que dejan a las claras la madurez de esta manifestaci? n que vive ya en las primeros vitamin D? cadas de su segundo siglo de vida. ? EL BAILEUna de las caracter? sticas que mejor definen Al Tango es su coreograf? a. El Tango tuvo su expresi? n remarkable nut La danza, que tiene su Origen en el movimientos del baile Black, en esas figuras tan peculiares que se definieron como EL corte Y La quebrada.Como se dijo anteriormente, el tango Es mucho m? s que m? sica, por eso Es imposible dejar de lado la parte bailada. De los mejores bailarines cabe nombrar a: Benito Bianquet, Casimiro Ain Y Tito Lusiardo, entre los m? s antiguos ; y de los contempor? neos a: Juan Carlos Copes y Mar? a Nieves, N? lida Y Nelson, Gloria y Eduardo, Mayoral y Elsa Mar? a, Virulazo y Elvira, Mar? a Y Carlos Rivarola y los Dinzel. Eran estas figuras creadas por los negros nut su baile suelto. El bailar? n deten? a su avance bruscamente, y? sto epoch EL corte parity realizar movimiento bruscos en los que quebraba EL cuerpo. De ah? la expresi? n # 8220 ; quebrada # 8221 ; para definir este movimiento. El compadrito, nuevo habitante de los arrabales, por La inmigraci? n, iba a adaptar estas figuras en una November? sima danza de pareja abrazada. Aparecer? an aqu? esos movimientos, pero de a Department of State en un solo abrazo, y con una m? sica que en principio no debe Haber sido EL Tango, sino cualquier otro bailable de la? poca.Y esta danza habr? provocado seguramente la necesidad de una m? sica hecha a La medida. Mazurcas, habaneras y milongas Se habr? n transformado aceleradamente en un nuevo g? Nero: El tango Criollo. Con el adjetivo # 8220 ; criollo # 8221 ; se reivindicaba una creaci? n aut? ctona. Este baile fue adoptado en principio por gente de pocos recursos econ? micos, y seguramente no se bailaba sino en venues muy mal vistos por la sociedad de la? poca.En 1880, El Tango se bailaba en La # 8220 ; Academias # 8221 ; , que eran locales en los que adem? s Se beb? a, y se escuchaba m? sica. Estas casas eran atendidas por camareras y no distaban mucho de ser prost? bulos. Iban a pasar m? s de veinte a? os hasta que EL Tango, ya definido como una danza original, comenzara a introducirse en las casas de Buenos Aires de entonces.Claro que en aquellos a? os iniciales su coreograf? a epoch muy diferente a la de la actualidad. Sus movimientos eran m? s aparatosos Y exagerados. Ten? a mucho mom cerca aquella influencia negra nombrada Y designada como cirquense. Con los a? os Se iba a ir alisando, perdiendo esa acrobacia de los primitivos parity ganar en elegancia al irse adue? ando de los salones que a? os despu? s iban a mostrar United Nations espect? culo diferente, donde battalions iban a bailar con parejas sincronizadas en una comuni? n con una m? sica que iba a perder su forma inicial parity ganar en sentimiento Y emoci? n. Horacio Ferrer hour angle cre? do ver en ese fugitivo instante en que se abrazan la pupila Y EL compadrito un soplo de divinidad. # 8220 ; Macho y hembra -dijo- atados nut nombre de la belleza, se elevan wickedness querer sobre su propia bazofia. Y ungidos artistas, intentan EL pur? simo ejercicio de la soledad entre Department of State. Bailan y bailan creando lo que nunca jamas hour angle bailado nadie # 8221 ; . Se considera United Nations bizantinismo wickedness sentido, totalmente irreal, Pretender esquematizar una coreograf? a del tango Y Sus figuras. El tango de los comienzos fue, a su juicio, # 8220 ; la m? s desgarrada o improvisada Y repentina creaci? n coreogr? fica parity una pareja que superar? , a estos respectos, a las creaciones del barroco popular espa? ol O Al alto alem? n vals # 8221 ; .El bailar? n lupus erythematosus propon? a a los m? sicos intuitivos de entonces, int? rpretes generalmente de guitarra, flauta Y viol? n, la intensidad del ritmo con una exhibici? n cambiante de figuras que iban creando sobre La marcha: EL corte, la quebrada, la bullfight, el ocho, la media luna # 8230 ; Ellos fueron los inventores de la danza.La historia hablar? de aquel tango orillero. Despu? s vendr? n EL # 8220 ; canyengue # 8221 ; y el liso o de sal? N. Formas distintas de bailar # 8221 ; un sentimiento triste # 8221 ; , seg? n La acertada definici? n de Enrique Santos Disc? polo.El escritor norteamericano Waldo Frank se llev? La misma impresi? n cuando visit? EL dad? s Y no flop? en reconocer que? SA epoch # 8220 ; la danza popular m? s profunda del mundo # 8221 ; . Una sorpresa que comparti? su compatriota, la bailarina Isadora Duncan: # 8220 ; Yo no hab? a bailado nunca un tango, pero un mozo argentino que me serv? a de gu? a en Buenos Aires me oblig? a intentarlo. A mis primeros pasos T? midos sent? que myocardial infarction pulsaciones respond? an Al incitante ritmo cubic decimeter? nguido de aquella danza voluptuosa, suave como una larga caricia, embriagadora como el Cupid bajo EL colloidal suspension del mediod? a Y peligrosa como La seducci? n de un bosque tropical # 8221 ; .A esta altura, el tango hab? a dejado La clandestinidad de Sus comienzos. El pecado original # 8211 ; lo espurio de su cuna- hab? a sido perdonado por EL Papa P? O X y el sello de calidad lo hab? an impuesto nut Par? s, en los salones m? s aristocr? ticos de la ciudad Luz, ni? os bien de la categor? a de Vicente Madero, # 8220 ; Macoco # 8221 ; Alzaga Unzu? O L? pez Bouchardo. # 8220 ; Fue como bien dijo Ulyses Petit de Murat- EL pueril orgullo nacionalista que tra? an los que hab? an asistido Al triunfo del tango en Par? s, el que abri? a esa danza de las orillas las puertas de las ma nsiones de la avenida Alvear, de Callao, de Santa Fe, de Florida y de la quinta de los Tornquist # 8221 ; . Era EL tango liso # 8211 ; con luz entre los bailarines- que alcanz? una tremenda difusi? n nut salones, nightclubs y despu? s en los clubes de barrio hasta convertirse en la danza m? s popular hasta muy entrada La vitamin D? cada de los a? os cincuenta. ? El tango Es cosa de hombresLa hip? tesis de que la coreograf? a tanguera naci? como burla Al candombe Black encuentra asidero en su propia evoluci? n.Todos los testimonios coinciden en que Las filigranas de un tango comenzaron a bordarse de forma single. El compadrito, en una esquina, demostraba a Sus amigos, o a La mujer que quer? a conquistar, Sus habilidades para el corte Y La quebrada. Es La creaci? n de un solitario que exhibe orgulloso algo que no exist? a. Posteriormente, el tango fue bailado entre hombres solamente, aunque este hecho escandalice a Vidart, que lo niega con dureza. # 8221 ; Es mentira, es mistake, es noveler? a de intelectuales friolentos que reci? n descubren EL tango Y se quieren calentar la sangre con su rescoldo, decir que EL tango fue bailado por hombres solos en su comienzo. El baile en parejas de hombre y mujer es un simulacro de acoplamiento en las sociedades primitivas y lo sigue siendo barge, a pesar de todas Las fiorituras interpuestas por EL sal? n entre La coreograf? a Y EL sexo. El tango como antes la milonga, Y antes todav? a La danza, se bond? siempre en pareja de macho y hembra. Cuando bailaban Department of State guies juntos epoch parity aprender pasos dif? ciles por sencillas razones pedag? gicas. Y nada m? s. Buscar otras motivaciones seria tonto, si no grotesco.Seguramente, ? ste es uno de los pocos casos en los que Vidart, que hour angle hecho extraordinarias aportes al estudio de la m? sica popu lar, se equivoca. Porque aunque parezca absurdo, en tanto danza de parejas, el tango comenz? siendo bailado entre guies. Ya Evaristo Carriego, el primer nan poeta de los barrios populares de Buenos Aires, lo testifica, alrededor de 1906, en su poema El alma del suburbio: En la calle la buena gente derrocha Sus guarangos decires m? s lisonjeros, porque Al comp? s de un tango que es # 8220 ; La morocha # 8221 ; lucen? giles cortes dos orilleros.Carriego no describe a un guy y a una mujer bailando, sino a Department of State hombres. Las pruebas testimoniales y fotogr? FICA de compadritos bailando boy numerosas. Le? N Benar? s fundamenta esta realidad en el machismo imperante en los suburbios y en Toda la sociedad de aquella? poca. # 8220 ; Absurdamente -escribe- es una pareja de varones la primera que se aviene a bailar EL tango, en alguna esquina. El tango parec? a solamente # 8221 ; Cosa de hombres # 8221 ; . Indignar? a atribuir Al acto EL m? s m? nimo contenido homosexual. Se trata de una demostraci? n de habilidad, de un lucimiento. Aun despu? s, cuando EL tango conquiste a La mujer parity La danza, # 8216 ; ella # 8217 ; no ser? el ingrediente fundamental, el objetivo? ltimo, sino La danza en s? , la ostentaci? n de saber bailar, el respeto casi lit? rgico por aquello que Se Virginia haciendo, wickedness otra intenci? n, sin lubricidad alguna. S? lo cuando EL tango Se # 8216 ; nocturniza # 8217 ; , cuando se hace materia de nightclub, se convierte, a veces, en pretexto parity la ulterioridad amorosa.Pero EL verdadero criollo, EL argentino, es pudoroso de su intimidad. Rechaza? cubic decimeter ostentoso manoseo P? blico, por respeto a s? mismo y a su compa? era. # 8221 ; Benar? s insiste en el tema Y aporta otros testimonios. Algunos de sus argumentos boy de mucho peso. Por ejemplo, cuando afirma que La demostraci? n de dos guies bailando Es as? ptica, insospechable de segundas intenciones, porque # 8220 ; el tercer sexo apenas podr? a sobrevivir en un ambiente de crudo machismo como el de entonces. Aun cuando La mujer acepta EL tango Y Se incorpora a su culto, las primeras bailarinas ser? an La China cuarteleras Y las pupilas de los burdeles, el narcisismo del compadrito atender? m? s Al tango en s? que a su compa? epoch de ocasi? N. Ni siquiera La importar? demasiado que sea bonita, sino que baile bien, que lo acompa? vitamin E en la demostraci? n con inteligencia y acierto # 8221 ; .El autor cita adem? s a C? sar Viale, quien en Estampas de mi tiempo confirma lo front tooth: # 8220 ; El tango no hab? a llegado a? n Al centro, andaba por los arrabales ; cuando m? s Se bailaba entre hombres en las veredas, frente a los conventillos, al comp? s de los organitos con ruedas conducidos por Sus propietarios, napolitanos Y calabreses de melena renegrida y lustrosa # 8221 ; .Otro noteworthy investigador, Horacio Ferrer, es de la misma opini? n, aunque lupus erythematosus agrega un matiz. # 8220 ; Algunos cronistas -afirma- sostienen que en estos comienzos EL Tango es bailado entre guies. Debemos decir mejor que tambi? n Se baila entre guies, porque siempre, hasta barge, hour angle sido bailado por parejas de varones, pero en casi todos los casos como entrenamiento parity luego bailarlo con mujeres. Tambi? n en la posterior? poca de los nightclubs, mientras esperan a los clientes, las mujeres bailaran entre s? . # 8221 ; ? Los primeros bailarinesSi La coreograf? a tanguera evolucion? paralelamente a La m? sica Y Sus figuras se nutrieron de las mismas Fuentess, los g? neros importados Y los criollos, es justo ubicar a los primeros bailarines entre los creadores del tango. Obviamente, los primeros-primeros no dejaron registros de Sus nombres cuando hac? an burla a los bailes de los negros en las puertas de un candombe o cuando innovaban en las figuras de una habanera O de un tango andaluz.Pero La tradici? n unwritten Y algunas chromium? nicas recuerdan nombres que se hicieron famosos con Sus bullfight, cortes y quebradas: EL Flaco Sa? cubic decimeter, Mariano Cao, el payador Y nan choirmaster de fin y comienzo de siglos Arturo de Navas y Juan Filiberto, military chaplain de Juan de Dios Filiberto el autor del famoso Caminito. S? lo de estos Department of State? ltimos hay noticias algo m? s confiables que la mera leyenda. Filiberto, alias # 8220 ; Mascarilla # 8221 ; , era de profesi? n alba? forty-n ine aunque trustee? hacia mulcts de siglo dos casas de baile: EL Bailet? n del Palomar, cercano a la esquina de Su? rez Y Necochea, Y otra en Brandzen Y Villafa? e.Su hijo Juan de Dios lo describi? como una character # 8220 ; alegre, un poco despreocupado de todas Las cosas, pero simple Y bueno, ten? a La risa degree Fahrenheit? cil Y EL humorismo brillaba en Sus ojos Y se escapaba de su boca casi wickedness que pudiera evitarlo. Cantaba con una voz agradable de tenor y me gustaba escucharlo. Bailar? n por naturaleza, de los mejores bailarines de tango boquense ; su fama estaba bien reconocida # 8221 ; .A su vez, las condiciones de De Navas como bailar? n quedaron documentadas en 1903 en fotos publicadas en Caras y Caretas. Apenas se sabe de? cubic decimeter que naci? en La ciudad uruguaya de Paysand? alrededor de 1876, y que muri? en Buenos Aires en 1932. ? Inicio de la mujer en el baileLa mujer se pleg? a La danza inmediatamente en las piezas cuarteleras, los burdeles, los perin gundines y las academes. Pero no seria hasta alrededor de 1904 cuando las Dama de los barrios populares se atrevieron a bailarlo.Entre La primeras, a pesar de gozar de gran fama en el arrabal Porte? o, la tradici? n unwritten Y alguna perdida chromium? nica apenas han dejado nombres o sobrenombres: La Parda Refucilo, Pepa la Chata, Lola la Petiza, La Mondonguito, Mar? a La Vasca, la China Venicia, Mar? a La Tero, Carmen Gomez, la Parda Flora y la famos? sima Rubia Mireya, que actu? en locales de muchos barrios porte? os. Mireya, tambi? n conocida como La Oriental porque naci? en Uruguay, inspir? dos tangos: Tiempos viejos, de Manuel Romero y Francisco Canaro, y La rubia Mireya, de Augusto Gentile.Pero el tango como danza no quedaba limitado a los bajos fondos o a Sus ambientes cercanos. Se extender? a los barrios proletarios y seria la alegr? a de bodas, cumplea? os Y fetes de todo tipo. 328

Thursday, November 28, 2019

Internet Structure Essays - Media Technology, Cultural Globalization

Internet Structure The Internet connects nearly 400 million users worldwide and is an essential part of how we work, play, communicate, and conduct commerce. We use the Internet in ways that seemed unimaginable The term Internet refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons. (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and (iii) provides, uses or makes accessible layered on the communications and related infrastructure described herein., either publicly or privately, high level services. Computers speak to one another and send information back and forth, which is accomplished, by sending and receiving electronic impulses and decoding them into messages. In order to communicate with one another the computers are link ed up in a network. In 1972, the first e-mail program was created by Ray Tomlinson of BBN. The Web began in 1989; it wasnt released to the world till the early 90s, thats when it became the World Wide Web. Statistics say that 1 in 3 people use the Internet for e-mail, 1 in 6 use it because they want to find out how it works, 1 in 8 want business information and 1 in 2 go to the Internet for education, hobbies, job listings, and entertainment. In 1993 less than 1% of users paid for the use of the Internet. By 1995, it rose over 200% due to the profits companies made from providing the service. Because of the demand for the Internet around the World, and the amount of capital a business could make that provides this service, is surprising. An example of this is Cisco Systems, a once Silicon Valley based business, which is now an Internet Technology provider, brought in $10 billion in 1986, this is 14 years before what the Internet is today. In 1999 they became the third company in his tory to exceed $300 billion in market capitalization, second is Microsoft, and first is General Electric (Bunnell 29).. One thing certain is that the Internet has revolutionized the computer and communication technology. The Internet is a worldwide broadcasting capability, a mechanism for association and interaction between individuals without regard to geographic location (Comer 81). Technology Essays

Sunday, November 24, 2019

buy custom Love as the Highest Law in Antigone and Death of a Salesman essay

buy custom Love as the Highest Law in Antigone and Death of a Salesman essay Love is a flash of light that gives meaning to the life of an ordinary man. It is bright as the sun, delicate as the shimmering lunar glare, deep as a bottomless ocean, and great as a boundless spring sky. Many artists have been trying to analyze the feeling, as well as find the answer to the eternal question what is love? The following paper will discuss two plays Antigone and Death of a Salesman. Despite the fact that Antigone and Death of a Salesman were written in different times and societies, they can be compared, since the engrossing love for family is the main aspect of both plays. In Antigone, a brave girl, Antigone proves love to her brother, sacrificing her life for the sake of love. In Death of a Salesman, Linda proves her love to Willy and Biff, forgetting about her life, feelings, and desires. However, I believe that love is about selfless giving and protection; it is the highest law in human lives. Being written many centuries ago, Antigone is the play that gives the useful lessons to the modern generations, because the little but brave girl challenges the society, demonstrating the endless love towards her brother and sister. The society determined Antigone`s fate. She had to choose between obeying the law and following her heart. For Antigone, a law is no more than just a set of rules, while love is the feeling and the energy that exists beyond the rules. The feeling is not predictable, and it cannot be subordinate. The tragedy begins when Creon refuses to bury Antigone`s brother Polynices, because the law sentenced him to a shameful death. Under the possible punishment by death, Antigone decides to bury her brother by herself. She believes that everyone should have the right to be buried as a human, especially her brother. Creon was very angry at her, and he decided to bury Antigone alive for her crime. Indeed, Antigone acted out of love and devotion. The love killed her. An tigone is shown for the readers as the light, which is a guarantee that the humanity is not doomed to the hopeless darkness. The world, where a sister can stand for her brother, cannot be hopeless. From the very beginning of the novel, the audience sees Antigone as a strong woman, who is strict to herself and the surrounding world. However, till the end of the play, the reader understands that she is tender inside. In her final monologue, Antigone says that she loved the joy of the sun, the streams, and the trees. She loved her parents, her unborn children, and her sister, who did not support her decision at first. However, most of all, Antigone loved her brother. In his drama, Sophocles is trying to say that no human being can find the strength to die without love in his heart. Antigone`s soul is overflowing with love. An intimate tenderness is inherent to the nature of a loving woman. The deep affection, the fiery, and almost reckless love made her strong before the face of death. Death of a Salesman is one more perfect example of the endless love to the family in the world literature. The protagonist Willy Lomen has many illusions, and he does not have the life that he always wanted to have. He is not a perfect family man. He does not treat his wife as a beloved woman, and has affairs from time to time. The family life lies on the shoulders of a tender woman, Willies wife, Linda. She provides understanding and support for her husband and two sons. Willy is the most important man in Linda`s universe. The woman is the example of understanding, support, and patience. She is a good wife and a mother, even though everyone tries to test her limits of patience. Being an ideal woman, Linda demonstrates her lifelong attention to her husband and romanticizes their relationship. She does not see the flaws of Willie`s behavior considering him the best man in the world. However, some aspects of her behavior are wrong. Indeed, a woman should provide support for her man, bu t she should not blindly follow his every word. Sometimes, a man can be mistaken, and there should be somebody, who can point to his flaw and give some advice. Linda tries to be the best woman so that her husband feels comfortable and safe. I opine that sometimes Linda just wanted to escape from the problems. Even noticing that her husband plans suicide, she does nothing to stop him. Linda has the great heart that allows her forgetting all the offences. No matter how Willy treats Linda in different situations, she never shows her dissatisfaction. Undoubtedly, man and woman should be close friends, who can always help each other. Lindas ability to comfort and satisfy Willy leads him to create the world of illusions. Eventually, the man finds it difficult to accept the unpleasant reality. To weaken the tension, Linda fails to help her husband to see the world. Moreover, she refuses their sons to help with their problems and sins. Besides being a loving and faithful wife, Linda is also a caring mother. She does not have strong ambitions towards their children as her husband does. She accepts them as they are - not very successful and determined people. Perhaps, only a mother can love her children in a devoted manner. Unlike her husband, she understands that Biff and Happy are her kids, and they will always be the main reason for her pride, no matter what potential they have. Unfortunately, Linda has to be a judge in the family, where children and father accuse and offend each other. However, the woman expresses loyalty, patience, and submissive nature that make her the most sympathetic character in the play. Buy custom Love as the Highest Law in Antigone and Death of a Salesman essay

Thursday, November 21, 2019

MANAGEMENT OF CORONARY HEART DISEASE, EXPLORING KEY CONCEPTS IN CARE Essay

MANAGEMENT OF CORONARY HEART DISEASE, EXPLORING KEY CONCEPTS IN CARE DELIVERY - Essay Example id blockage is referred to as plaque which can be composed of different types of materials that can be carried by the blood including fat, cholesterol, calcium, etc. The blockage of the arteries then is one of the main causes of the CHD thus it is often referred to as atherosclerosis. Other terms that are applied to the said diseases are coronary artery disease, hardening of the arteries, heart disease, Ischemic heart disease and narrowing of the arteries. There are different causes of the disease such as smoking, high levels of fats and cholesterol in the blood, high blood pressure and high blood sugar. Unhealthy lifestyle and the effects of the modern human activities can lead to such effects in the heart. For that matter, vigilance and medical attention is one of the basic and most important methods to prevent and save patients (National Heart Lung and Blood Institute, 2008). In addition, there are different related conditions to the occurrence of plaques in the arteries such as angina or heart attack or chest pain, heart failure and arrhythmias. It can also be connected to other diseases such as diabetes. Due to the said relationship, increase in cases lead to the being the leading cause of Death in the US for both sexes (National Heart Lung and Blood Institute, 2008). The study undertaken is aimed to present a study in the care delivery and management of patients with CHD. Upon the achievement of the said goal, the analysis of the different concepts that are related to cardiology nursing can be achieved. This is with special focus on the empirical and evidence-based approach. Incorporated in the study are the results of clinical trials on the said field. In addition, the study of case of a patient with a particular aspect of care and provision of the different forms of interventions is one of the main issues included. The patient is a 55 year old woman who is discomfort for the past 6 months in relation to pain of the chest, back and neck. It

Wednesday, November 20, 2019

Cookie jar accounting Coursework Example | Topics and Well Written Essays - 1750 words

Cookie jar accounting - Coursework Example This can occur as an intentional plan of management in order to increase sales revenue. The incentives as to why managers would resort to extreme earnings management technique such as Channel stuffing include, First is to increase earnings, in given instances, managers and sales personnel are paid commissions and bonuses based on the overall performance of the company and since extreme earnings management technique such as channel stuffing increases sales volumes thereby having a positive result in relation to sales (LAI, et, al. 2009). This increases their earnings. This technique also creates some sense that the performance of the company is well hence in some ways assist in attracting financial institutions and investors to continue investing in the company with a hope of better proceeds (LAI, et, al. 2009). Secondly, these techniques do help a company to have a competitive advantage over their rivals. This is achieved by making sure that jamming effect is achieved for instance co nstant premature shipment of products into the market (LAI, et, al. 2009). This will give their competitor hard time to sell their products due to so many goods being offered in the market through this technique. Therefore the second reason gives a clear picture of how an organization can benefit from this technique which shows a well organized team of management (BRIGHAM, et, al 2010). Sales maximization will be achieved through these techniques and hence issues related to forecast analysis will be able to be achieved by the company. Thirdly is that the given company will be able to enjoy large scale production of goods and services and also distribute large volumes of the company’s product (BRIGHAM, et, al 2010). The effect of this is that the company will cut down their production costs that are fixed or variable because of the advantages associated with large scale production and hence higher returns (BRIGHAM, et, al 2010). This therefore helps managers in minimizing cost of production by producing and distributing large volumes of goods that results in low cost operations. The effect on this on the financial statement is that the company is guaranteed of good profits as will be reflected on the statements since the main objective of any business is to look for ways of reducing operational cost while maximizing profit (BRIGHAM, et, al 2010). The fourth reason is that the company may want to increase its proceeds from initial public offer. Most companies do raise their capital through initial public offer and so in order to gain the trust from the public, it has to indicate to the public that it is able to make high returns (LAI, et, al. 2009). This is because no investor would want to place its money in the company that will go down very soon. In order to gain such trust, the company has to be able to produce goods and services that can meet the demand in the market (LAI, et, al. 2009). Effectiveness of stuffing the channel from the stand point of a single year From the stand point of a single year, stuffing the channel seems effective because it is hard to detect and given that such can only be identified in the course of full disclosure, such as sales by product, segment, or area. Through careful analysis, the company will be able to reveal abnormal sales patterns. Nevertheless, it is not a guarantee for the company to provide full disclosure unless the auditor insists or as stipulated by (BHATTACHARYYA, H. 2004). Â  Incase of too much inventory, wholesalers can refuse to stock more inventory since they are not formally company employees. It is also difficult to keep these wholesalers from complaining to regulators. In order to avoid such complaints, the company can resort to

Monday, November 18, 2019

Articles Essay Example | Topics and Well Written Essays - 750 words - 1

Articles - Essay Example This conclusion is justified since the researcher gained ample proof of the statement after conducting the research. The research questions were, ‘Based on 30-min pretest and posttest essays, will mean accuracy scores from the treatment group posttest essays be significantly greater than those from the contrast group? Based on 30-min pretest and posttest essays, will rhetorical competence scores, fluency scores, or complexity scores from the treatment group posttest essays be significantly lower than those from the contrast group?’ (Hartshorn, et. al., 2010) The sample population for the study was 47 ESL students ranging from advanced-low to advanced-mid category. Of these 47, 28 students belonged to the treatment group and 19 students belonged to the contrast group. Random sampling was used in this study. The questions in the survey were well-designed since they dealt with the core of the issue while dealing with ESL students. The idea was to improve upon the writing skills of the students and this meant allowing students to express their words in writing. It was concluded that WCF does indeed improve the writing skills of ESL students. Though, students being taught under the program did slightly less better in terms of sentence complexity and length of the writing piece but their writing skills considerably improved when compared with traditional teaching methods. The data is well-justified. The pedagogical implications suggest that using WCF teaching method is likely to result in improved writing skills. This is because traditional teaching styles are less focused on gaining accurate and timely feedback which delays the understanding process among students. The questions in the interview were well designed since they were semi-structured. This means that the interviewer did not follow predetermined questions that did not take into account the

Friday, November 15, 2019

The Impact Of Internet Marketing

The Impact Of Internet Marketing Internet marketing is also known as digital marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. Electronic Customer Relationship Management (E-CRM) systems are also categorized under Internet marketing. IM can be creative, as well as, technical through its design, development, advertising, and sales over the Internet. In the past ten years, the Internet population varied a lot (Sandelands, 1997); an estimation of about 50 percent increase of the World Wide Web (WWW) per month and the numbers of websites double every 53 days (Gilbert, Perry and Widijoso, 1999). A 60 percent of large companies and 30 percent of midsize companies were estimated to make use of the Internet for marketing purposes by the year 2000 (Crain, 1994). In 2003, the first generation of internet users was fresh graduates fast to get the concepts of online commerce and shopping. The WWW is an electronic technology which is an effective means for marketing hotels and it also develops customer relationship in the long-run (Gilbert, Perry and Widijoso, 1999). The Internet allows firms to open a Web site in an electronic mall, have their products available to millions of potential customers and only in a short time period. GE, IBM, Ford, Kraft, and Proctor Gamble were the first to register domain names (Herbig and Hale, 1997). Because Internet grew in only five years (Lagrosen, 2005) and there are no barriers for time or location, internet marketing has become the new era in E-commerce with petty variable cost per customer (Deighton, 1997). Marketers use full color advertising that appeal similar to both -young and old- to attract people all over the world. The Internet is now considered as a much greater resource than traditional means of marketing (Herbig and Hale, 1997). All industries have subject matter experts (SMEs) (Marquis, 2001) who are responsible to unify and apply knowledge from different vendors and sources to solve industry problems. To prepare a Web site merging SME knowledge with other reference sources is one of example of Internet model, (Strauss and Frost, 1999), to retain and attract customers (Heinen, 1996). A well designed Web site can lead to an interesting, low cost means for sales promotion to worldwide customers (Hamill, 1997). Marketers should also refer to the AIDA model-Attent ion, Interest, Desire and Action- to successfully attract customers by introducing the right marketing on Internet (Lagrosen, 2005). 2. Objective of Study The generalized objective of the research is to assess the contribution of internet marketing on effectiveness of marketing and customer relationship management operations in specific reference to Indian organizations and Multi National Corporations (MNCs) operating in India. In the light of the above, the research attempts to have the following specific objectives: 1 To study the impact of internet marketing in attracting buyers to the websites/organizations. 2 To study the impact of internet marketing in retaining buyers of the websites/organizations. 3 To study the impact of internet marketing in maintaining customer loyalty towards the websites/organizations. 4 To study the impact of internet marketing in providing brand experience to the customers of the websites/organizations. 5 To study the impact of internet marketing in maintaining CRM for the customers of the websites/organizations. 3. Scope of Study its Limitations The proposed study would include selected organizations in India, which have used internet marketing for enhancing effectiveness of marketing operations. The impact of internet marketing on attracting buyers, retaining buyers, maintaining customer loyalty, providing brand experience and maintaining CRM would be assessed through structured research techniques. There are some limiting factors that can be called inherent in a research of this nature. These factors advise the following precautions to be observed in understanding and comparing the results. 1. The entire population of the organizations will not be covered under the study. An attempt to study the nature of the population through the limited sample will be made. All the limitations of a sample study shall apply to this research. 2. The values will be sampled from literature, but the problems of representative sample of such values may remain unresolved. 3. The assessment of relative impact of internet marketing is not wholly objective. Evidently, the research would provide rather inadequate basis for generalization about the entire organizational world. 4. The methodology for identification, grouping and measuring of several variables is only one of the different possibilities and is not a perfect one. As such, in an explorative study on assessment of relative impact of internet marketing, these weaknesses are unavoidable and one will have to use the findings with ones maturity and insight to arrive at logical conclusions. 5. The findings of the study may be expected to hold good for top-level and middle-level executives involved in internet marketing in India. 4. Hypothesis The basic hypothesis of the study is that internet marketing positively affects marketing operations. Some of the specific hypotheses are listed below: 1 Higher attraction of customers is positively correlated with usage of internet marketing. 2 Higher retention of customers is positively correlated with usage of internet marketing. 3 Higher loyalty of customers is positively correlated with usage of internet marketing. 4 Better brand experience of customers is positively correlated with usage internet marketing. 5 Better Customer Relationship Management (CRM) is positively correlated with usage of internet marketing. 5. Research Methodology The proposed study is to assess the impact of internet marketing on effectiveness of marketing operations. The functioning of the organizations, which have adopted internet marketing, will be compared against functioning of the same organizations, when internet marketing was not in practice. The backbone of this research is to establish and sustain a clear link between conceptual framework and empirical analysis. The main importance of this consideration comes from the belief that unless the conceptual framework and empirical study are highly integrated, each one of them individually would present a partitioned and distorted image of the research points. For that this study will depend on: Conceptual framework: depending mostly on the secondary data. Empirical study : depending mostly on the primary data. A combined research strategy based on survey and secondary will be carried out in the research by using structured questionnaires and interviews as a primary data collection methods. Suitable statistical techniques like Weighted Mean Analysis and Chi Square Test would be used to analyze the collected data and the conclusions would be drawn for making the recommendations. The proposed study is intended to be carried out for Indian organizations and MNCs operating in this country. The data for the study will be mainly generated through structured questionnaires to be filled up by different managerial personnel and secondary data (research reports) would also be used, wherever necessary. 6. Review of Literature The Internet plays an important role in many companies marketing communication strategies, accounting for $18.5 billion in total spending in 2005. Online advertising now ranges from directory listings of the early days to the more recent multimedia ads enabled by video streaming. Although online advertising technology has advanced to a great extent, consumers reaction toward online advertising did not improve over the years. To the contrary, banner ad click-through rates have steadily declined. Some intrusive online advertising formats have stimulated intense negative reactions from consumers (Edwards, Li and Lee, 2002). Despite its start as an interactive advertising format that should draw consumers, online advertising now faces the danger of becoming another push media and being rejected by consumers as with traditional advertising. These developments run against the trend of integrated marketing communications (IMC). IMC purports the coordination of marketing activities to form a purposeful dialogue with stakeholders (Duncan 2002), which implies the participation of consumers and a need to take consumer preferences into consideration. As a result, two-way interactive communication with consumers should be at the center of marketing communication efforts (Duncan and Moriaty, 1998). The same thinking is reflected in relationship marketing, which treats consumers as a partner in the marketing process and advocates a more intimate approach to marketing (Vargo and Lusch, 2004). This suggests that, for advertising to be truly effective to todays more wary and demanding consumers, it needs to put consumers back into the equation and empower them while getting the message across. This issue is especially critical to online advertising, as it is considered the most interactive form of advertising and has the potential o f leading the advertising industry toward the right direction. While traditional marketing strategies focus mostly on conveying information to consumers and persuading consumers, recent theories argue for a much more active and powerful role of consumers in marketing (Stewart and Pavlou, 2002, Vargo and Lusch, 2004). Consumers are no longer just receivers at one end of the communication continuum but instead actively participate in the marketing process, including the development and distribution of advertisements. As a result, consumers co-construct the meaning of marketing messages and develop a more effective personal relationship with companies. Reflecting this line of thinking, Duncan and Moriaty (1998) argue that the key to communicating effectively with consumers is a two-way exchange built on balance, symmetry, and reciprocity. This calls for attention to consumers needs and preferences in marketing communication. It advocates building long-term relationship with consumers at their willingness rather than pushing products to consumers to create near-term sales. Evidence of the need to attend to consumers needs and preferences can be gleaned from research on the general attitude toward advertising and advertising avoidance. Studies in these areas show that advertising forms that are forced onto consumers without regard to their choices are generally received negatively (Shavitt, Vargas and Lowrey, 2004). Ads in such forms are more likely to be avoided (Speck and Elliott, 1997) and tend to have adverse effects on brand recall and subsequent attitudes (Mehta, 2000). These negative effects have been attributed to the intrusiveness of ad exposure, the disruption of normal communication, and the ensuing annoyance (Shavitt, Vargas and Lowrey, 2004, Speck and Elliott, 1997). Supporting these academic findings, the advertising industry has witnessed in recent years the steady decline of dependence on TV commercials, an advertising form that has been consistently rated as the most negative by consumers due to its intrusive and pushy nature (Mittal, 1 994, Shavitt, Vargas and Lowrey, 2004). Advertisers are now resorting to much softer approaches such as product placement in TV programs and are shifting their focus to less offensive media such as print media and the Internet. Taken together, academic and industry evidences both point to a need to incorporate consumers communication preferences into advertising. As a newly emerged advertising medium, the Internet has the most potential for incorporating consumer preferences into the advertising process and overcoming the negative denotation that comes with traditional media advertising. It is an interactive medium that allows two-way communication between consumers and advertisers (Hoffman and Novak, 1996). With a diverse set of online advertising tools, advertisers can engage in effective multi-stage communication with consumers. For example, with the initial help of banner ads or search engine listings, companies can pull interested consumers to their websites for rich product information and immersive brand experience. The use of online communities can further deepen consumers identification and relationship with the brand. At each step of the process, consumers can actively participate by offering feedback to companies and by controlling the information they receive. Some online advertising formats, such as search engine advertising, del iver highly targeted advertising messages to consumers right when they need the information. All of this contributes to potentially better understanding and incorporation of consumer needs and preferences, which should lead to more effective marketing communication. The same characteristics of the Internet media also present unique challenges to advertisers. The interactive capability of the Internet endows consumers with more control. As a result, they tend to be more demanding and to be less tolerant of forced communication from advertisers. The more goal-oriented and high-involvement nature of Internet media use also means that disruption by advertisements will create more annoyance among consumers. Since some online advertising formats such as interstitials force consumers to deviate from their main goals to respond to the ads, they have been found to create reactance among consumers and to lead to negative perceptions of the advertiser and the advertised products (Edwards, Li and Lee, 2002). This equivocal nature of interactive communication is reflected in the interactivity literature. Although some existing studies have found interactive ads to be more persuasive than non-interactive ads (e.g., Fortin and Dholakia, 2005, Sundar, Kalyanaraman and Brown, 2003), other studies have revealed no or even negative effects of interactivity on persuasion (e.g., Bezjian-Avery, Calder and Iacobucci, 1998, Coyle and Thorson, 2001, Lohtia, Donthu and Hershberger, 2003). Consequently, researchers have pointed out that interactivity may not be advantageous across all consumers and/or all situations (Liu and Shrum, 2002). These conflicting findings show the intricacies of interactive communication and a need to consider how individual consumers may react to interactive advertising messages differently according to their own needs. The key consideration for an online advertiser is to maximize the benefits of the self-selected and interactive nature of the online media, and in the meantime avoid offensive and excessively interactive advertising messages to consumers who do not want to interact. The first step toward this direction is to understand how much consumers are willing to use the Internet in an interactive fashion (rather than as a passive information source as with traditional media) and what drives their desire to do so. In academic research, perceived value is an important component of the Technology Acceptance Model proposed by Davis, Bagozzi and Warshaw (1989) found that perceived usefulness is the most important predictor of peoples intention to use a new information technology, and this finding has been replicated in various other settings, including consumers adoption of online tools and consumers intention to shop at an online store (Gentry and Calantone, 2002, Koufaris, 2002). Within the arena of dyadic communication and relationships, value perception is considered a key contributor to the decision to engage in interactive relationship-oriented behavior. Sheth and Parvatiyar (1995), for example, proposed that consumers are more prone to engage in relational market behavior if the behavior brings values such as efficiency and risk reduction. In an online environment, Ko, Cho, and Roberts (2005) found that consumers needs for convenience and social interaction and the perceived ability of the Internet to fulfill such needs have a positive impact on consumers interaction intentions. While perceived value is a motivator of online interaction, perceived risk can deter a consumer from interacting online. Following Stone and Gronhaug (1993), perceived risk is defined as subjective expectations of loss as a result of interacting online. Research on traditional communication demonstrates a link between perceived risk and an individuals willingness to interact. When individuals perceive a certain situation to be uncertain and risky, they are likely to withdraw socially and exhibit a reluctance to engage in interaction (McCroskey, 1984, Neuliep and Ryan, 1998). Risk is a central topic to online marketing (Olivero and Lunt, 2004). On the Internet, face-to-face communication is replaced with screen-to-face communication. This virtual nature of the Internet brings uncertainty and risk to online communication and may prevent consumers from interacting more online. For example, an advertiser may attempt to elicit interaction from a consumer by sending a promotional email linking to additional information. But if the consumer perceives clicking on such email links as risky, he or she is unlikely to take the further step even if there is some interest in the product. Indeed, studies by industry, government, and academic resea rchers all recognize perceived risk as a big obstacle to the expansion of e-commerce (Federal Trade Federal Trade Commission, 2000, Grabner-Kraeuter, 2002, Miyazaki and Fernandez, 2001, Olivero and Lunt, 2004). The research has shown that the degree of an individuals privacy and security concerns vary with the individuals education (Burke, 2002), Internet experience (Miyazaki and Fernandez, 2001), and his or her general propensity to trust (Lee and Turban, 2001, Uslaner, 2000). The different degrees of concern can lead to variations in perceived risk and thus lead to different levels of willingness to engage in online interaction. Time-pressedness refers to a consumers general lack of time in completing the tasks in daily life. Lack of time is a common syndrome of todays fast-paced lifestyle. This time-pressedness, felt to different degrees by different consumers, can have a double-edged effect on consumers usage of the Internet. Consumers may use the Internet more because of its timesaving benefits (Alba, Lynch, Weitz, Janiszewski, Lutz, Sawyer and Wood, 1997). For example, instead of consulting daily newspaper and TV for availability of products and services, consumers can quickly research a large assortment of products on the Internet. The constant availability of the Internet also appeals to consumers with a tight schedule. However, two-way communication is highly engaging and time-consuming (Liu and Shrum, 2002). In studies of interactivity, researchers have demonstrated that the speed of a communication constitutes an important dimension of how interactive the communication is. A more synchronized communication leads to higher satisfaction and more positive attitude toward the communication target (Liu and Shrum, 2002). Industry research shows that consumers who have a faster broadband Internet connection engage in a wider variety of activities than consumers with regular dial-up connections (Horrigan, 2003). Some of these activities, such as email and online chatting, are especially communication-oriented. Such differences between broadband and dial-up Internet users can be attributed partially to the fact that a constant-on broadband connection provides greater convenience than a dial-up connection. Not only does it provide the consumer more opportunities to interact online, its high connection speed also allows richer communication formats such as voice chatting and rich media advertising . This makes the Internet a better choice for substituting or complementing other communication channels (Daft and Lengel, 1986). 7. Chapterization Scheme Chapter 01 Introduction The first chapter of the proposed research would be devoted to the history of internet marketing and would review the transformation of marketing from traditional to customer centric internet marketing. In particular, this chapter would discuss various possible contributions of internet marketing towards fulfillment of strategic goals of organizations with special reference to India. This chapter would elaborate the research plan and objectives. This chapter would also outline the hypotheses and conclusions. Chapter 02 Research Methodology This chapter of the proposed research would be devoted to establish and sustain a clear link between conceptual framework and empirical analysis. There would be special emphasis on integrating conceptual framework with empirical study. The research tools, data collection tools, data analysis tools would be elaborated in this chapter. The sample size, sampling method and justification for usage in research would also be elaborated. Chapter 03 Attraction and Retention of Customers This chapter of the proposed research would differentiate between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketplaces. This chapter would further describe how and why customers purchase online and why consumers are attracted to particular suppliers. Online and off-line customers would be compared in order to understand reasons for observed differences. Various antecedents of the online experience would be addressed to determine influences on satisfaction and buying behavior. Web site efficacy (usefulness and ease-of-use) would be addressed in light of its importance in customer satisfaction and retention for online shopping. The chapter would conclude with insights for internet marketers to attract new buyers, satisfy, and retain them. Chapter 04 Customer Loyalty This chapter of the proposed research would discuss the importance of an integrated framework for understanding the impact of corporate image, customer trust, and customer value on e-customer loyalty in a B2C e-commerce context. This framework would incorporate cognitive and affective components in order to gain customer mind share, nurture emotional ties, and influence future purchase decisions. Chapter 05 Brand Experience This chapter of the proposed research would make a case for the importance of branding efforts by reviewing major approaches to brand development in both offline and online marketing environments. The concept of Interactive Brand Experiences (IBE) would be created and explored via the use of marketing tools, such as personalization, co-creation, purchase-process streamlining, self-service, brand community, rich media, product self-design, dynamic pricing, and customization. This chapter would deal with two major challenges involved in integrating branding efforts in online and off-line spaces: (1) identifying the appropriate techniques and the media best suited to deliver them and (2) executing seamlessly at all touch points in the process. Chapter 06 Customer Relationship Management (CRM) This chapter of the proposed research would elaborate how the Internet has emerged as a powerful electronic customer relationship management tool. This chapter would emphasize that this tool is of practical use only when consumers are willing to provide the type of information that is of value to the internet marketer. Consumer willingness to provide personal information is a cornerstone of customer relationship management. This chapter would explore how consumers self-confidence in using the Internet impacts their willingness to provide personal information online. Chapter 07 Analysis and Interpretation of Data This chapter of the proposed research would analyze the collected data and would also interpret the findings after application of statistical tools. Chapter 08 Summary of Findings, Conclusions, Limitations and Further Scope of Research This final chapter of the proposed research would summarize findings, draw conclusions and elaborate on limitations of the proposed research. This chapter would present a futuristic look at internet marketing in the decades to come through future research. In particular, this chapter would highlight the needs of organizations towards adoption of internet marketing in congruence with business strategies. In addition, this chapter would offer some valuable suggestions for the internet marketing professionals of the future. References Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces. Journal of Marketing 61, 3 (1997): 38-53. Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci. New Media Interactive Advertising Vs. Traditional Advertising. Journal of Advertising Research 38, July/August (1998): 23-32. Burke, Raymond R. Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. Journal of the Academy of Marketing Science 30, 4 (2002): 411-432. Coyle, James R., and Esther Thorson. The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising 30, Fall (2001): 65-77. Daft, Richard L., and Robert H. Lengel. Organizational Information Requirements, Media Richness and Structural Design. Management Science 32, 5 (1986): 554-571. David C. Gilbert, Jan Powell-Perry and Sianandar Widijoso (1999), Approaches by hotels to the use of the Internet as a relationship marketing tool, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 No. 1, pp. 21-38. Davis, Fred D., Richard P. Bagozzi, and Paul R. Warshaw. User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science 35, 8 (1989): 982-1003. Deighton, J. (1997), Commentary on exploring the implications of the Internet for consumer marketing, Academy of Marketing Science, vol.25 No.4, pp.329-46. Duncan, Tom, and Sandra E. Moriaty. A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing 62, 2 (1998): 1-13. Duncan, Tom. IMC Using Advertising and Promotion to Build Brands (International Edition), New York, The McGraw-Hill Companies, Inc., 2002. Edwards, Steven M., Hairong Li, and Joo-Hyun Lee. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-up Ads. Journal of Advertising 31, 3 (2002): 83-95. Eric Sandelands (1997), Utilizing the Internet for marketing success, Pricing Strategy Practice, Volume 5, No 1, pp.7-12. Federal Trade Commission. Privacy Online: Fair Information Practices in the Electronic Marketplace, available online at http://www.ftc.gov/reports/privacy2000/privacy2000.pdf, 2000. Fortin, David R., and Ruby Roy Dholakia. Interactivity and Vividness Effects on Social Presence and Involvement with a Web-Based Advertisement. Journal of Business Research 58, 3 (2005): 387-396. Gentry, Lance, and Roger Calantone. A Comparison of Three Models to Explain Shop-Bot Use on the Web. Psychology Marketing 19, 11 (2002): 945-956. Grabner-Kraeuter, Sonja. The Role of Consumers Trust in Online-Shopping. Journal of Business Ethics 39, 1/2 (2002): 43-50. Hoffman, Donna L., and Thomas P. Novak. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing 60, 3 (1996): 50-68. Horrigan, John B. Adoption of Broadband to the Home. PEW Internet and American Life Project, available online at http://www.pewinternet.org/pdfs/PIP_Broadband_adoption.pdf, 2003. Jim Hamill (1997), The Internet and international marketing, International Marketing Review, Vol. 14, No. 5, pp.300-323. Joseph Heinen (1996), Internet marketing practices, Information Management Computer Security, 4/5, pp. 7-14. Ko, Hanjun, Chang-Hoan Cho, and Marilyn S. Roberts. Internet Uses and Gratifications. Journal of Advertising 34, 2 (2005): 57-70. Koufaris, Marios. Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research 13, 2 (2002): 205-224. Lee, Matthew K. O., and Efraim Turban. A Trust Model for Consumer Internet Shopping. International Journal of Electronic Commerce 6, 1 (2001): 75-91. Liu, Yuping, and L. J. Shrum. What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness. Journal of Advertising 31, 4 (2002): 53-64. Lohtia, Ritu, Naveen Donthu, and Edmund K. Hershberger. The Impact of Content and Design Elements on Banner Advertising Click-through Rates. Journal of Advertising Research 43, 4 (2003): 410-418. Marquis, S. (2001), Lets not ignore the potential of the Web as a mass ad medium, Marketing, March, p. 26. [14] Boutie, P. (1997), Tales from the Web: What do Marketers Do on the Internet Today? What Works? Why?, European Society for Opinion and Marketing Research (ESOMAR), Amsterdam. McCroskey, James C. The Communication Apprehension Perspective. In Avoiding Communication: Shyness, Reticence, and Communication Apprehension, J. A. Daly and J. C. McCroskey, eds., Beverly Hills, CA: Sage Publications, 1984. Mittal, Banwari. Public Assessment of TV Advertising: Faint Praise and Harsh Criticism. Journal of Advertising Research 34, 1 (1994): 35-53. Miyazaki, Anthony D., and Ana Fernandez. Consumer Perceptions of Privacy and Security Risks for Online Shopping. The Journal of Consumer Affairs 35, 1 (2001): 27-44. Neuliep, James W., and Daniel J. Ryan. The Influence of Intercultural Communication Apprehension and Socio-Communicative Orientation During Initial Cross-Cultural Interaction. Communication Quarterly 46, 1 (1998): 88-99. Olivero, Nadia, and Peter Lunt. Privacy Versus Willingness to Disclose in E-Commerce Exchanges: The Effect of Risk Awareness on the Relative Role of Trust and Control. Journal of Economic Psychology 25, 2 (2004): 243-262. Paul Herbig and Brian Hale (1997), Internet: the marketing challenge of the twentieth century, Internet Research: Electronic Networking Applications and Policy, Volume 7, Number 2, pp. 95-100. Shavitt, Sharon, Patrick Vargas, and Pamela Lowrey. Exploring the Role of Memory for SelfSelected Ad Experiences: Are Some Advertising Media Better Liked Than Others? Psychology Marketing 21, 12 (2004): 1011-1032. Sheth, Jagdish N., and Atul Parvatiyar. Relationship Marketing in Consumer Markets: Antecedents and Consequences. Journal of the Academy of Marketing Science 23, 4 (1995): 255-271. Speck, Paul Surgi, and Michael T. Elliott. Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising 26, 3 (1997): 61-76. Stephan lagrosen (2005), Effects of the internet on the marketing communication of service companies, Journal of Services Marketing, 19/2, pp. 63-69. Stewart, David, and Paul Pavlou. From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media. Journal of The Academy of Marketing Science 30, 4 (2002): 376-396. Stone, Robert N., and Kjell Gronhaug. Perceived Risk: Further Considerations for the Marketing Dis. European Journal of Marketing 27, 3 (1993): 39-52. Strauss, J. and Frost

Wednesday, November 13, 2019

Vioxx and Merck & Co. Essay -- essays research papers

Vioxx/Merck Summary The painkiller Vioxx was introduced in 1999 by Merck & Co. It has been used by over 20 million Americans since it was put on the market. Vioxx remained on the market for approximately five years without adequate warnings about its risks. In September of 2004, Merck took Vioxx off the market after a study revealed that it doubled the risk of heart attack or stroke for patients that used it for more than 18 months. Although Merck claimed that they had no idea of these possibly lethal side effects, some internal documents imply that they had been aware of the problem for years and had not made moves to change it. Over 300 lawsuits have been filed against Merck, and it is expected that thousands more will arise.   Ã‚  Ã‚  Ã‚  Ã‚  Further studies were conducted on the drug, but Merck adamantly fought Vioxx findings. Even thou Merck funded and agreed with the design of the study, it publicly discredited its findings. Other reports showed that in older patients, Vioxx made no provide as much protection as it is expected to. One study links Vioxx to 88,000 to140,000 cases of heart disease. Most of this information had been kept private for quite a long time.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the obvious health risks, in February of 2005, government advisers concluded that the benefits of Vioxx outweighed the dangers and that it was the patients decision whether or not to keep using the drugs. They stated that the prescription products should ... Vioxx and Merck & Co. Essay -- essays research papers Vioxx/Merck Summary The painkiller Vioxx was introduced in 1999 by Merck & Co. It has been used by over 20 million Americans since it was put on the market. Vioxx remained on the market for approximately five years without adequate warnings about its risks. In September of 2004, Merck took Vioxx off the market after a study revealed that it doubled the risk of heart attack or stroke for patients that used it for more than 18 months. Although Merck claimed that they had no idea of these possibly lethal side effects, some internal documents imply that they had been aware of the problem for years and had not made moves to change it. Over 300 lawsuits have been filed against Merck, and it is expected that thousands more will arise.   Ã‚  Ã‚  Ã‚  Ã‚  Further studies were conducted on the drug, but Merck adamantly fought Vioxx findings. Even thou Merck funded and agreed with the design of the study, it publicly discredited its findings. Other reports showed that in older patients, Vioxx made no provide as much protection as it is expected to. One study links Vioxx to 88,000 to140,000 cases of heart disease. Most of this information had been kept private for quite a long time.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the obvious health risks, in February of 2005, government advisers concluded that the benefits of Vioxx outweighed the dangers and that it was the patients decision whether or not to keep using the drugs. They stated that the prescription products should ...

Sunday, November 10, 2019

Great Gatsby Chapter Journals

Daisy says these words as she describes to Nick and Jordan her hopes for her young daughter. Daisy is not a fool herself but because of her surroundings intelligent women are not viewed as valuable. Opposite of the older generation, the younger generation enjoys the thoughtless minds of the young and vulnerable women only seeking pleasure and not those that cater to their needs. Daisy’s remark is somewhat cynical: while she addresses the social values of her era, she does not seem to mind them. Rather, she describes that she is bored with life and it seems like she implies that a girl can have more fun if she is beautiful and simplistic. Daisy often conforms to the social expectation of the American woman in order to avoid issues. â€Å"He had one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced, or seemed to face, the whole external world for an instant and then concentrated on you with an irresistible prejudice in your favor. It understood you just as far as you wanted to be understood, believed in you as you would like to believe in yourself. As a part of Nick’s first close examination of Gatsby’s character and appearance he describes that Gatsby’s smile captures both the theatrical quality of Gatsby’s character and his personality. Additionally, it captures the manner in which Gatsby appears to everyone in the outside world. His smile seems to be both an important part of the role in the character. Here, Nick describes Gatsby’s rare focus—he has the ability to make anyone he smiles at feel as though he has chosen that person out of â€Å"the whole external world. † â€Å"With an effort I managed to restrain my incredulous laughter. This is when Gatsby is telling Nick about his life. Nick is trying to restrain himself from laughter because he knows that there is something wrong with what Gatsby is saying. As he continues, Jordan looks like she knows he is lying so when Nick looks at her he feels that it’s all bogus. From what Nick believes, what Gatsby is saying is so in the moment because there isn't a lot of detail in his story to go on and see if it’s true or not. Gatsby is saying that he lived so well after his family had all died and that he travelled a lot and that he ha d his life pretty much made for him. If that was all true why would he be living in a place like west egg? â€Å"The truth was that Jay Gatsby, of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen year old boy would be likely to invent, and to this conception he was faithful to the end. † When Nick is describing Gatsby he uses this bold comparison between Gatsby and Jesus Christ to illuminate what Gatsby has created himself to be. Jesus is described to be â€Å"faithful to his self-created dream but scornful of the factual truth that finally crushes him and his dream†Ã¢â‚¬â€an appropriate description of Gatsby. Though the comparison between Gatsby and Jesus is not an important event in The Great Gatsby, it is nonetheless a suggestive comparison, as Gatsby transforms himself into the image that he envisioned for himself as a youngster and remains committed to that idea, despite the obstacles that society presents to the fulfillment of his dream. â€Å"’God sees everything,' repeated Wilson. These were the last words that George Wilson had said before he murdered Gatsby in the end of the chapter. It is showing the madness that came from his realization of the affair and the death of his wife, but maybe this could be indicating that he was the only sane one of all the characters in the end. With the rough life that George had, he did not experience the immorality of society in the 1920s. The abuse of money, the new crimes developed, and the other aspects of life were not able to corrupt his lifetyle in the Valley of Ashes. Being a poor man, it was his dream to be rich and make a life for himself and his wife in New York City, but living, isolated, in the Valley of Ashes kept his morals. All of the characters seemed to be blinded by the lifestyle that surrounded them. They were rich, or wanted to be in George's case, and were blinded by the corruption of society. They could not see what harm they were doing to each other and themselves and started keeping secrets, having affairs and causing unneeded destruction. God was the only one that could see their flaws and lies; he could look past their secrets and see the real people on the inside – the bad people they had become. â€Å"Tom and Gatsby, Daisy and Jordan, and I, were all Westeners, and perhaps we possessed some deficiency in common which made us subtly inadaptable to Eastern life. † Gatsby had the dream of coming back with Daisy. He got money just to achieve his dream, and try to make it work, but it did not work. Gatsby tried to put the values into the wrong place. Gatsby also cared too much about people’s feelings and he made friends to easily.

Friday, November 8, 2019

Berlin Blockade essays

Berlin Blockade essays On June 26, 1948 the largest airlift began as the American and British forces began the Berlin Airlift. To understand how the airlift came to be, we have to look all the way back to the Yalta Conference. The Yalta Conference began in February 1945 in which the three superpowers, America, Russia and Britain, met to discuss the future of post war Europe. America and Russia were emerging as the two superpowers, and their deteriorating relationship would soon lead to many problems that would develop in post war Europe. Yalta saw the beginning of this deteriorating relationship. First, Stalin put a communist government in place in Poland. Poland had been the route that enemies had used to invade Russia on three separate occasions and Stalin felt he needed a friendly government in power. Stalin had agreed to hold elections in liberated countries following the war which he broke when he established a communist government in Poland. Although the U.S. and Britain had done the same thing when they put their own government in Italy following their defeat, Stalins move in Poland still upset the other two superpowers. U.S. still needed Russias help to fight the war in Japan so President Roosevelt had to be careful not to upset Stalin. The communist government was allowed to stay in Poland but the government was extended to include the Poles living in London that were suppose to form the government. Stalin made sure that the communists always had the majority. Also in an attempt to keep good relations with Russia, Roosevelt agreed to allow Russia to remove ten billion dollars from defeated Germany. Also at Yalta, it was agreed that post war Germany be divided into four occupational zones, which would become one of the main problems leading to the Berlin Airlift. Russia was given the north east, the U.S. was given the south east, Britain the north west, and France the south west. Berlin, German...